| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5页 |
| 摘要 | 第6-7页 |
| LIST OF ABBREVIATIONS | 第7-16页 |
| I. Introduction | 第16-25页 |
| 1.1 Background | 第16-22页 |
| 1.1.1 SUV Market Development Overview | 第16-19页 |
| 1.1.2 TOYOTA SUV Models | 第19-21页 |
| 1.1.3 Market Positioning and Problems of SUV | 第21-22页 |
| 1.2 Research Content | 第22-25页 |
| II. Literature Review | 第25-37页 |
| 2.1 Regression Analysis | 第25-28页 |
| 2.1.1 Linear Correlation Coefficient Calculation Method | 第25-26页 |
| 2.1.2 Calculation Method of Linear Correlation Coefficient Based on EXCEL | 第26-28页 |
| 2.2 Blue Ocean Strategy | 第28-33页 |
| 2.3 Competitive Advantage | 第33-37页 |
| 2.3.1 Summary | 第33-36页 |
| 2.3.2 Enterprise Value Chain | 第36-37页 |
| III. Case Review | 第37-45页 |
| 3.1 Toyota History | 第37页 |
| 3.2 GAC-Toyota’s SUV History | 第37页 |
| 3.3 The Catastrophe Example of EZ | 第37-40页 |
| 3.4 Research on the Positioning of Domestic and Foreign Automobile Market | 第40-41页 |
| 3.5 GAC-Toyota’s Old Positioning Research | 第41-45页 |
| 3.5.1 Market Outlook Research and Forecast | 第41-43页 |
| 3.5.2 SUV&MPV Configuration CPV Project Analysis Report | 第43-45页 |
| IV. Case Analysis | 第45-56页 |
| 4.1 Data Processing | 第45-50页 |
| 4.2 Using Regression Analysis to Calculate the Coefficient of Determination | 第50-56页 |
| 4.2.1 Regression Analysis On Small SUV | 第50-55页 |
| 4.2.2 Sorting the Information From the Regression Analysis | 第55-56页 |
| V. Conclusion and Suggestion | 第56-59页 |
| 5.1 Giving suggestion about the GAC-Toyota’s new product base on my analysis. | 第56-57页 |
| 5.2 Use blue ocean strategy for product positioning to TOYOTA small SUV | 第57-59页 |
| 5.2.1 Being identified as the necessary elements of the industry but can beremoved | 第57页 |
| 5.2.2 The elements that should be reduced to below the industry standard | 第57页 |
| 5.2.3 The elements that should be raised to above the industry standard | 第57-58页 |
| 5.2.4 The elements that never exist in the industry and should be create | 第58-59页 |
| VI. Further Discussion | 第59-62页 |
| 6.1 Limitation of this thesis | 第59-60页 |
| 6.2 Further study on other segment | 第60-62页 |
| References | 第62-66页 |
| Appendix The Interview | 第66-67页 |
