| Abstract | 第1-7页 |
| 摘要 | 第7-10页 |
| Ⅰ Introduction | 第10-14页 |
| ·Introduction | 第10-11页 |
| ·Purpose of this Study | 第11-12页 |
| ·Research Methodology | 第12-14页 |
| Ⅱ Theory and Literature Review | 第14-26页 |
| ·Macro Analysis of a Region:PEST | 第14-15页 |
| ·Industry Analysis:Porter's Five Forces | 第15-20页 |
| ·Applied International Marketing Tools | 第20-26页 |
| ·Target Market Analysis:Consumer Behavior | 第21-22页 |
| ·Product Analysis:Marketing mix-4P's and 4C's | 第22-24页 |
| ·Company Analysis:SWOT | 第24-26页 |
| Ⅲ Chinese Business Environment | 第26-39页 |
| ·Multiperspective overview of China | 第26-29页 |
| ·Spirits Industry Analysis in China | 第29-35页 |
| ·Current Commercial Trade Relation with Mexico | 第35-39页 |
| Ⅳ Tequila's Competitive Advantage applied to Chinese Market | 第39-58页 |
| ·Tequila Specificities | 第39-40页 |
| ·Tequila's History:an Asset | 第40-41页 |
| ·A Widely Recognized Product | 第41-42页 |
| ·Opportunities Deriving from Chinese Behavior | 第42-48页 |
| ·Spirits Related Market Regulations in China | 第48-51页 |
| ·Counterfeiting in China:Application to the Spirit Market | 第51-53页 |
| ·Tequila in China Today | 第53-58页 |
| Ⅴ Empirical Demonstration of Trade Feasibility,Case Study-CasaTequilera Arriola S.de R.L.de C.V | 第58-67页 |
| ·Presentation of Casa Tequilera Arriola S.de R.L.de C.V | 第58-60页 |
| ·SWOT analysis:Capacities of Casa Tequilera Arriola S.de R.L.de C.V in China | 第60-61页 |
| ·Results of Chinese Market Survey:Factors Implied in Trading Tequila | 第61-65页 |
| ·Outcome of Interviews:Current Status of Alcoholic Beverages Industry in China | 第65-67页 |
| Ⅵ Conclusions and Strategic Proposals | 第67-74页 |
| ·Conclusions of Chinese Market Opportunities | 第67-71页 |
| ·An important and fast growing market | 第67-68页 |
| ·Foreign spirits,a universe of marketing possibilities | 第68-69页 |
| ·Chinese consumer behavior:a strong sales leverage | 第69-70页 |
| ·Limitations of the Chinese Market | 第70-71页 |
| ·Adapted Strategic Proposals for Casa Tequilera Arriola S.de R.L.deC.V | 第71-74页 |
| References | 第74-80页 |
| Appendix | 第80-100页 |
| Acknowledgements in English | 第100-101页 |
| Acknowledgements in Chinese | 第101-102页 |
| 卷内备考表 | 第102页 |
