| Acknowledgements | 第1-4页 |
| Abstract | 第4-5页 |
| 摘要 | 第5-7页 |
| Introduction | 第7-13页 |
| Chapter 1 The Necessity of Media Convergence | 第13-21页 |
| ·The inevitable trend of media convergence | 第13-15页 |
| ·The new media impacts television media | 第15-17页 |
| ·Current situation of development of global media convergence | 第17-21页 |
| ·International trend: Facing the challenge and trying to transform actively | 第17-18页 |
| ·In China: Just beginning and during the period of exploration | 第18-21页 |
| Chapter 2 The Strategies of Media Convergence of Western Media Group | 第21-31页 |
| ·CNN for a comparative analysis with CCTV | 第22-26页 |
| ·BBC for a comparative analysis with CCTV | 第26-31页 |
| Chapter 3 The Media Convergence of China Central Television | 第31-58页 |
| ·The current situation of Omnimedia transformation of CCTV | 第31-35页 |
| ·The problems of media convergence of CCTV | 第35-42页 |
| ·The policy and system | 第35-36页 |
| ·The process of marketization | 第36页 |
| ·The operation model | 第36-38页 |
| ·The technical level | 第38-40页 |
| ·The service level | 第40页 |
| ·The mechanism of interdisciplinary talents | 第40-42页 |
| ·The strategies of media convergence of CCTV | 第42-55页 |
| ·One station two systems | 第44-46页 |
| ·The convergence between television and networks | 第46-48页 |
| ·The convergence between television and mobile phones | 第48-49页 |
| ·The original content | 第49-52页 |
| ·Big data | 第52-54页 |
| ·Talent mechanism | 第54-55页 |
| ·The prospect of CCTV media convergence | 第55-58页 |
| Conclusion | 第58-59页 |
| Bibliography | 第59-61页 |
| 附件 | 第61页 |
