| 摘要 | 第4-6页 |
| ABSTRACT | 第6-7页 |
| Chapter 1 Preface | 第11-13页 |
| Chapter 2 Analysis of software outsourcing industry | 第13-25页 |
| 2.1 Definition and classification | 第13-14页 |
| 2.2 Current status of software outsourcing industry | 第14-20页 |
| 2.2.1 Global market | 第14-15页 |
| 2.2.2 Domestic market | 第15-17页 |
| 2.2.3 Major national players | 第17-20页 |
| 2.3 Incentives and constraints | 第20-23页 |
| 2.3.1 Incentives | 第20-21页 |
| 2.3.2 Constraints | 第21-23页 |
| 2.4 Trend of software outsourcing industry | 第23-25页 |
| Chapter 3 Analysis of DDJC’s outsourcing business | 第25-32页 |
| 3.1 Background of DDJC’s outsourcing business | 第25-27页 |
| 3.1.1 Background | 第25页 |
| 3.1.2 Organizational structure | 第25-26页 |
| 3.1.3 Business domains | 第26-27页 |
| 3.2 Current situation and trend of outsourcing business | 第27-32页 |
| 3.2.1 Competition is becoming increasingly fierce | 第27-29页 |
| 3.2.2 Business development ability is very limited | 第29页 |
| 3.2.3 Lack of qualified software engineers | 第29-30页 |
| 3.2.4 Negative growth in revenue | 第30-32页 |
| Chapter 4 Analysis and selection of DDJC’s competition strategy | 第32-53页 |
| 4.1 Current competition strategy | 第32-40页 |
| 4.1.1 Analysis of application software outsourcing industrial structure | 第32-37页 |
| 4.1.2 Stuck in the middle | 第37-40页 |
| 4.2 SWOT analysis | 第40-44页 |
| 4.3 Selection of competition strategy | 第44-53页 |
| 4.3.1 Analysis of embedded software outsourcing industrial structure | 第44-50页 |
| 4.3.2 The new competition strategy: cost focus strategy | 第50-53页 |
| Chapter 5 Recommendations for DDJC’s outsourcing business | 第53-69页 |
| 5.1 Value chain analysis of DDJC’s competitive advantage | 第53-59页 |
| 5.2 Recommendations | 第59-69页 |
| 5.2.1 Pursue a proactive marketing strategy | 第59-61页 |
| 5.2.2 Structural adjustment | 第61-63页 |
| 5.2.3 Decrease the labor cost and improve human resources structure | 第63-65页 |
| 5.2.4 Strengthen project management | 第65-67页 |
| 5.2.5 Establish the communication mechanism | 第67-69页 |
| Chapter 6 Conclusions | 第69-71页 |
| Reference | 第71-72页 |
| Acknowledgements | 第72-73页 |
| 攻读学位期间发表的学术论文目录 | 第73页 |
