| 摘要 | 第5-6页 |
| Abstract | 第6页 |
| Chapter 1 Introduction | 第11-16页 |
| 1.1 Research Background | 第11-13页 |
| 1.2 Research Purpose and Significance | 第13-14页 |
| 1.3 Research Object and Method | 第14-15页 |
| 1.4 Layout of the Research | 第15-16页 |
| Chapter 2 Literature Review | 第16-25页 |
| 2.1 Systemic Functional Grammar | 第16-19页 |
| 2.1.1 Studies of Systemic Functional Grammar Abroad | 第16-18页 |
| 2.1.2 Studies of Systemic Functional Grammar in China | 第18-19页 |
| 2.2 Language and Gender Difference | 第19-22页 |
| 2.2.1 Language and Gender Difference Study Abroad | 第19-21页 |
| 2.2.2 Language and Gender Difference Study in China | 第21-22页 |
| 2.3 Advertisement and Consumer Psychology | 第22-25页 |
| 2.3.1 Related Studies Abroad | 第22-24页 |
| 2.3.2 Related Studies in China | 第24-25页 |
| Chapter 3 Analysis of Women’s Perfume Advertisement fromMetafunction Perspective | 第25-45页 |
| 3.1 From Experiential Metafunction Perspective | 第25-40页 |
| 3.1.1 Material Process Involved in Women’s Perfume Advertisement | 第25-31页 |
| 3.1.2 Mental Process Involved in Women’s Perfume Advertisement | 第31-35页 |
| 3.1.3 Relational Process Involved in Women's Perfume Advertisement | 第35-38页 |
| 3.1.4 Verbal Process Involved in Women's Perfume Advertisement | 第38-40页 |
| 3.2 From Interpersonal Metafunction Perspective | 第40-43页 |
| 3.2.1 Speech Role Analysis of Advertisement for Women’s Perfume | 第40-41页 |
| 3.2.2 Mood Analysis of Advertisement for Women’s Perfume | 第41-43页 |
| 3.3 From Textual Metafunction Perspective | 第43-45页 |
| Chapter 4 Analysis of Men’s Perfume Advertisement from MetafunctionPerspective | 第45-58页 |
| 4.1 From Experiential Metafunction Perspective | 第45-54页 |
| 4.1.1 Material Process Involved in Men’s Perfume Advertisement | 第45-51页 |
| 4.1.2 Mental Process Involved in Men’s Perfume Advertisement | 第51-53页 |
| 4.1.3 Relational Process Involved in Men’s Perfume Advertisement | 第53-54页 |
| 4.1.4 Verbal Process Involved in Men’s Perfume Advertisement | 第54页 |
| 4.2 From Interpersonal Metafunction Perspective | 第54-56页 |
| 4.2.1 Speech Role Analysis of Advertisement for Men’s Perfume | 第55页 |
| 4.2.2 Mood Analysis of Advertisement for Men’s Perfume | 第55-56页 |
| 4.3 From Textual Metafunction Perspective | 第56-58页 |
| Chapter 5 Difference Analysis Between Women’s Perfume Advertisementand Men’s Perfume Advertisement | 第58-64页 |
| 5.1 From Experiential Metafunction Perspective | 第58-60页 |
| 5.2 From Interpersonal Metafunction Perspective | 第60-63页 |
| 5.3 From Textual Metafunction Perspective | 第63-64页 |
| Chapter 6 Conclusion | 第64-67页 |
| 6.1 Major Findings | 第64-65页 |
| 6.2 Limitations and Recommendations for Further Research | 第65-67页 |
| Bibliography | 第67-69页 |
| Appendix 1 Metafunction Analysis of Women’s Perfume Advertisement | 第69-88页 |
| Appendix 2 Metafunction Analysis of Men’s Perfume Advertisement | 第88-104页 |
| 攻读硕士学位期间发表的论文及其它成果 | 第104-105页 |
| Acknowledgements | 第105页 |
