| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5-6页 |
| 摘要 | 第7-16页 |
| Chapter I Introduction | 第16-21页 |
| 1.1 Research Background | 第16-17页 |
| 1.2 Research Objective and Significance | 第17-18页 |
| 1.2.1 Research Objective | 第17页 |
| 1.2.2 Research Significance | 第17-18页 |
| 1.3 Research Methods | 第18页 |
| 1.4 Outline of the Thesis | 第18-21页 |
| Chapter II Basic Concepts and Literature Review | 第21-35页 |
| 2.1 Investment Promotion | 第21-24页 |
| 2.1.1 The concept of Investment Promotion | 第21页 |
| 2.1.2 Development History of International Investment Promotion Business | 第21-24页 |
| 2.1.3 The Characteristics of Investment Promotion Business | 第24页 |
| 2.2 Literature Review of Service Marketing | 第24-35页 |
| 2.2.1 Service | 第24-26页 |
| 2.2.2 Service Marketing | 第26-28页 |
| 2.2.3 Service Quality | 第28-35页 |
| Chapter III Analysis of D Motor Company Production Base Project | 第35-48页 |
| 3.1 Analysis on Status and Environment of Guangdong’s Automobile Industry | 第35-45页 |
| 3.1.1 Status of Guangdong’s Automobile Industry | 第35-37页 |
| 3.1.2 PEST Analysis of Guangdong’s Automobile Industry | 第37-44页 |
| 3.1.3 Summary | 第44-45页 |
| 3.2 Investment Motivation and Demand Analysis of D Motor CompanyProduction Base Project | 第45-48页 |
| 3.2.1 Investment Motivation Analysis | 第45页 |
| 3.2.2 Investment Demand Analysis | 第45-47页 |
| 3.2.3 Summary | 第47-48页 |
| Chapter IV Service Marketing Analysis of X City Investment Promotion Bureau in DMotor Company Case | 第48-59页 |
| 4.1 Service Marketing Survey of X City Investment Promotion Bureau | 第48-54页 |
| 4.1.1 Questionnaire Design and Questionnaire Survey | 第48-51页 |
| 4.1.2 Survey Results | 第51-54页 |
| 4.2 The Service Quality Gap and Reason Analysis of X City InvestmentPromotion Bureau | 第54-59页 |
| 4.2.1 The Representation of Service Quality Gap | 第54-56页 |
| 4.2.2 Reason Analysis of Service Quality Gap | 第56-59页 |
| Chapter V Service Quality Optimization Strategies for X City Investment PromotionBureau | 第59-68页 |
| 5.1 Optimize Investment Promotion Mechanism | 第59-60页 |
| 5.1.1 Enhance the Mechanism Construction of Investment PromotionBureaus | 第59-60页 |
| 5.1.2 Integrate Social Power | 第60页 |
| 5.2 Foster Advanced Investment Promotion Working Ideas | 第60-61页 |
| 5.3 Specify Positioning and Establish Three Platforms | 第61-62页 |
| 5.4 Build High Quality and Efficient Investment Promotion Team | 第62-64页 |
| 5.4.1 Innovate Talents Introduction Mechanism | 第62页 |
| 5.4.2 Enhance Team Construction | 第62-63页 |
| 5.4.3 Establish Incentive and Appraisal Mechanism | 第63-64页 |
| 5.5 Formulate Scientific Overall Plan | 第64-65页 |
| 5.5.1 Make a Reasonable Working Plan | 第64页 |
| 5.5.2 Pay Attention to the Impetus from Senior Government Officials | 第64-65页 |
| 5.5.3 Establish Assessment System | 第65页 |
| 5.6 Build Internal and External Networks | 第65-67页 |
| 5.7 Enhance Information Construction | 第67-68页 |
| Chapter VI Conclusions | 第68-70页 |
| 6.1 Case Summary | 第68页 |
| 6.2 Research Enlightenment | 第68页 |
| 6.3 Limitations and Further Direction | 第68-70页 |
| APPENDIX | 第70-82页 |
| REFERENCE | 第82-83页 |
