| ACKNOWLEDGEMENTS | 第1-7页 |
| ABSTRACT | 第7-8页 |
| 摘要 | 第8-9页 |
| CONTENTS | 第9-11页 |
| CHAPTER Ⅰ INTRODUCTION | 第11-13页 |
| ·Research Motivation and Significance | 第11-12页 |
| ·Research Methods and Overall Structure of the Thesis | 第12-13页 |
| CHAPTER Ⅱ LITERATURE REVIEW | 第13-20页 |
| ·Studies Abroad | 第13-18页 |
| ·Researches at Home | 第18-20页 |
| CHAPTER Ⅲ BRIEF REVIEW OF POLITICAL MARKETING | 第20-29页 |
| ·Concept of Political Marketing | 第20-27页 |
| ·History of Political Marketing in U.S. Presidential Elections | 第27-29页 |
| CHAPTER Ⅳ NEW POLITICAL MARKETING | 第29-51页 |
| ·Background of New Political Marketing | 第29-34页 |
| ·Stategies of Politcal Marketing in Barack Obama's election | 第34-47页 |
| ·Marketing Mix: Personal Positioning and Value-orientation | 第34-38页 |
| ·Place in the 2008 Campaign | 第38-45页 |
| ·Crisis Management | 第45-47页 |
| ·Hightlights in Barack Obama's election | 第47-51页 |
| ·The Web 2.0 President | 第47-49页 |
| ·Grassroots Movement | 第49-51页 |
| CHAPTER Ⅴ INFLUENCE ON U.S. ELECTORAL DEMOCRACY | 第51-65页 |
| ·Effects on Election System | 第51-58页 |
| ·Electoral System before the 2008 Campaign | 第51-54页 |
| ·Influence of 2008 Campaign on the Electoral System | 第54-58页 |
| ·Political Interaction on U.S. Democracy | 第58-62页 |
| ·Political Interaction | 第59-60页 |
| ·Superficial Politics | 第60-62页 |
| ·Money Politics | 第62-65页 |
| CHAPTER Ⅵ CONCLUSION | 第65-69页 |
| WORKS CITED | 第69-73页 |
