| ABSTRACT | 第1-9页 |
| 中文摘要 | 第9-11页 |
| INTRODUCTION | 第11-16页 |
| GENERAL STATEMENT | 第11-13页 |
| DATA COLLECTION AND RESEARCH METHOD | 第13页 |
| RESEARCH QUESTIONS | 第13-14页 |
| THE ORGANIZATION OF THE THESIS | 第14-16页 |
| CHAPTER I LITERATURE REVIEW | 第16-26页 |
| ·A SURVEY OF PREVIOUS STUDIES ON FUNCTIONAL GRAMMAR | 第16-19页 |
| ·Scale and category grammar | 第16-17页 |
| ·Systemic grammar | 第17-18页 |
| ·Functional grammar | 第18-19页 |
| ·A SURVEY OF PREVIOUS STUDIES ON DISCOURSE ANALYSIS FROM THE PERSPECTIVE OF FUNCTIONAL GRAMMAR | 第19-21页 |
| ·A SURVEY OF PREVIOUS STUDIES ON ADVERTISING DISCOURSE | 第21-26页 |
| CHAPTER II THEORETICAL SUPPORT | 第26-36页 |
| ·THE CONCEPTUAL FRAMEWORK OF FUNCTIONAL GRAMMAR- | 第26-28页 |
| ·THE FRAMEWORK OF INTERPERSONAL MEANING | 第28-32页 |
| ·Mood | 第28-31页 |
| ·Modality | 第31-32页 |
| ·THE FRAMEWORK OF EXPERIENTIAL MEANING | 第32-34页 |
| ·SUMMARY: THE THEORETICAL FRAMEWORK OF THIS THESIS | 第34-36页 |
| CHAPTER III A DISCUSSION ON THE TEXTUAL FEATURES OF THE ENGLISH MOTOR VEHICLE ADVERTISING | 第36-73页 |
| ·THE COMMUNICATION ROLES OF THE MOTOR VEHICLE ADVERTISEMENT | 第36-43页 |
| ·The product –oriented discourse | 第37-38页 |
| ·An interaction between the product and the addressee | 第38-40页 |
| ·The addressee-oriented discourse | 第40-41页 |
| ·Further discussion | 第41-43页 |
| ·AN ANALYSIS FROM THE PERSPECTIVE OF INTERPERSONAL MEANING | 第43-63页 |
| ·Mood analysis | 第43-54页 |
| ·Modality analysis | 第54-63页 |
| ·AN ANALYSIS FROM THE PERSPECTIVE OF EXPERIENTIAL MEANING | 第63-73页 |
| ·Material process | 第63-64页 |
| ·Mental process | 第64-65页 |
| ·Relational process | 第65-67页 |
| ·Other processes | 第67-68页 |
| ·The processes analysis of the motor vehicle advertising | 第68-72页 |
| ·Summary | 第72-73页 |
| CHAPTER IV FINDINGS AND IMPLICATIONS | 第73-79页 |
| ·THE FINDINGS OF THIS STUDY | 第73-76页 |
| ·IMPLICATIONS FOR THE ADVERTISING DESIGNING | 第76-77页 |
| ·IMPLICATIONS FOR ENGLISH READING COMPREHENSION | 第77-79页 |
| CONCLUDING REMARKS | 第79-81页 |
| APPENDIX 1 THE ROLE OF GIVING EXPRESSED BY THE DECLARATIVE MOOD | 第81-82页 |
| APPENDIX 2 STATEMENT FOLLOWED BY THE SUPPORTING OR DISCRETIONARY RESPONSE | 第82-83页 |
| APPENDIX 3 PROBABILITY IN THE SAMPLES COLLECTED | 第83-85页 |
| APPENDIX 4 USUALITY IN THE SAMPLES COLLECTED | 第85-86页 |
| APPENDIX 5 SAMPLES OF THE ENGLISH MOTOR VEHICLE ADVERTISEMENTS | 第86-96页 |
| BIBLIOGRAPHY | 第96-99页 |
| ACKNOWLEDGEMENTS | 第99-100页 |
| 攻读学位期间发表的学术论文 | 第100页 |
