| 摘要 | 第1-14页 |
| 英文摘要 | 第14-15页 |
| Chapter 1 Introduction | 第15-18页 |
| ·Research background and literature review | 第15-16页 |
| ·Luxury products and counterfeits consumption | 第15-16页 |
| ·Current academic research | 第16页 |
| ·Research objectives | 第16-18页 |
| Chapter 2 Literature review | 第18-30页 |
| ·Theories on luxury consumption | 第18-19页 |
| ·Theories on counterfeiting | 第19-27页 |
| ·Definition of counterfeiting | 第19-20页 |
| ·The demand side of counterfeit goods | 第20-27页 |
| ·Impact of counterfeiting | 第27-30页 |
| Chapter 3 Theoretical Framework and Hypothesis Development | 第30-37页 |
| ·The Theory of Planned Behavior and Conceptual Framework | 第30-31页 |
| ·Review of Key Constructs and Hypothesis Development | 第31-37页 |
| ·Attitude towards Counterfeiting and Counterfeit products | 第31-34页 |
| ·Past purchase of counterfeits | 第34页 |
| ·Subjective Norm | 第34-36页 |
| ·Perceived Behavior Control | 第36-37页 |
| Chapter 4 Research Method | 第37-42页 |
| ·Empirical Setting | 第37页 |
| ·Sample and Data Collection | 第37-38页 |
| ·Instruments Design | 第38-40页 |
| ·Statistics Method | 第40-42页 |
| Chapter 5 Data Analysis | 第42-58页 |
| ·Descriptive Analysis | 第42-44页 |
| ·Factor analysis | 第44-46页 |
| ·Scale Reliability | 第46-49页 |
| ·Past purchase behavior | 第49-51页 |
| ·Correlation Analysis | 第51-52页 |
| ·Regression Model | 第52-58页 |
| ·Attitude toward buying counterfeits as dependent variable | 第53-55页 |
| ·Purchase Intention as Dependent Variable | 第55-58页 |
| Chapter 6 Discussion and Conclusion | 第58-67页 |
| ·Research Discussion | 第58-63页 |
| ·Individual Variables and Their Correlations | 第58-59页 |
| ·Past Purchase Behavior | 第59-60页 |
| ·Factors that influence attitude toward buying counterfeits | 第60-61页 |
| ·Predictors of Purchase Intention | 第61-63页 |
| ·Managerial Implication | 第63-65页 |
| ·Limitations and Further Research | 第65-67页 |
| References | 第67-73页 |
| 后记 | 第73-75页 |
