| Acknowledgements | 第1-4页 |
| Abstract | 第4-5页 |
| 内容摘要 | 第5-8页 |
| Introduction | 第8-10页 |
| Chapter I Theoretical Foundations | 第10-15页 |
| ·Theories Underlying Cross-cultural Pragmatic Contrast | 第10-13页 |
| ·Cross-cultural Communication | 第10页 |
| ·Pragmatics, Contrastive Pragmatics and Cross-cultural Pragmatics | 第10-11页 |
| ·Speech Act Theory and Speech Event | 第11页 |
| ·Conversational Implicature and Cooperative Principle | 第11-12页 |
| ·Face Theory and Politeness Principle | 第12页 |
| ·Interlanguage Pragmatics and Its Domains | 第12-13页 |
| ·Pragmatic Failures and the Scope of Present Study | 第13-14页 |
| ·General Definition of Pragmatic Failures | 第13页 |
| ·Pragmalinguistic Failure and Sociopragmatic Failure | 第13-14页 |
| ·Conclusion | 第14-15页 |
| Chapter Two A Survey and Analysis of Pragmatic Failures in College English Learning | 第15-31页 |
| ·Brief Introduction to the Current College English Syllabus | 第15-16页 |
| ·Grammatical Errors and Pragmatic Errors | 第16-17页 |
| ·Survey of Pragmatic Failures | 第17-20页 |
| ·Subjects | 第17页 |
| ·Method | 第17页 |
| ·Task | 第17-18页 |
| ·Findings | 第18-19页 |
| ·Interview | 第19-20页 |
| ·Causes of pragmatic failures | 第20-30页 |
| ·Interference from Chinese and Chinese Culture | 第20-22页 |
| ·Interference from Chinese | 第20-21页 |
| ·Interference from Chinese Culture | 第21-22页 |
| ·Ignorance of Pragmatic Differences between Chinese Culture and Western Culture | 第22-26页 |
| ·Pragmatic Differences in Cultural Values | 第22-25页 |
| ·Pragmatic Differences in Daily Life | 第25-26页 |
| ·Lack of Pragmatic Awareness | 第26-28页 |
| ·Inappropriateness | 第26-27页 |
| ·Misinterpreting | 第27-28页 |
| ·Unfamiliarity with Pragmatic Principles | 第28-30页 |
| ·Conclusion | 第30-31页 |
| Chapter Three Developing Cross-cultural Pragmatic Competence in College English Instruction | 第31-49页 |
| ·Importance of Developing Pragmatic Competence | 第31页 |
| ·Cross-cultural Perspective on Pragmatic Competence | 第31-32页 |
| ·Approaches to Developing Cross-cultural Pragmatic Competence | 第32-44页 |
| ·Introducing Pragmatic and Cultural Knowledge | 第32-33页 |
| ·Heightening Students’Cross-cultural Pragmatic Awareness | 第33-34页 |
| ·Teaching Speech Acts and Speech Functions | 第34-37页 |
| ·Teaching Implicature Interpretation Skills | 第37-39页 |
| ·Selecting Teaching Materials | 第39-41页 |
| ·Providing Authentic Contexts | 第41-44页 |
| ·Findings of the Post-test | 第44-47页 |
| ·Conclusion | 第47-49页 |
| Conclusion | 第49-51页 |
| Appendix I | 第51-57页 |
| Appendix II | 第57-64页 |
| Bibliography | 第64-66页 |
