| Abstract | 第4-5页 |
| 摘要 | 第6-11页 |
| Chapter 1 Introduction | 第11-20页 |
| 1.1 Purpose and value of this study | 第11-16页 |
| 1.2 Research method | 第16-18页 |
| 1.3 Layout of this thesis | 第18-20页 |
| Chapter 2 Literature Review | 第20-37页 |
| 2.1 Review of the text-image relation | 第20-24页 |
| 2.1.1 Range of studies on text and image | 第20-22页 |
| 2.1.2 Theories employed in analyzing text and image | 第22-24页 |
| 2.2 Review of studies on integrating CBT and RT | 第24-35页 |
| 2.2.1 Brief introduction of CBT and RT | 第24-29页 |
| 2.2.2 Previous applications of CBT and RT | 第29-31页 |
| 2.2.3 Previous studies on the complementarity of CBT and RT | 第31-35页 |
| 2.3 Summary | 第35-37页 |
| Chapter 3 Theoretical Framework | 第37-49页 |
| 3.1 Advantages and disadvantages of CBT and RT | 第37-42页 |
| 3.1.1 Advantages and disadvantages of CBT | 第37-40页 |
| 3.1.2 Advantages and disadvantages of RT | 第40-42页 |
| 3.2 Complementarities between CBT and RT | 第42-47页 |
| 3.2.1 Svnilarities and differences between CBT and RT | 第43-44页 |
| 3.2.2 How CBT and RT complement each other | 第44-47页 |
| 3.3 Summary | 第47-49页 |
| Chapter 4 Analysis of Text-image Relation in WeChat PublicAccounts | 第49-81页 |
| 4.1 WeChat, public account, and the headline of public account articles | 第49-52页 |
| 4.2 Relation between text and image | 第52-66页 |
| 4.2.1 Text-image combination is ostensive-inferential communication | 第52-57页 |
| 4.2.2 Interviewing method and analysis of the result | 第57-66页 |
| 4.3 The cognitive model based on the complementarity of CBT and RT | 第66-78页 |
| 4.3.1 The cognitive model | 第66-71页 |
| 4.3.2 Case studies: application of the cognitive model | 第71-78页 |
| 4.4 Further discussion | 第78-80页 |
| 4.5 Summary | 第80-81页 |
| Chapter 5 Conclusion | 第81-86页 |
| 5.1 Summaty of this study | 第81-83页 |
| 5.2 Theoretical and practical implications | 第83-84页 |
| 5.3 Limitations of this study and suggestions for further research | 第84-86页 |
| Appendices | 第86-89页 |
| References | 第89-93页 |
| Acknowledgements | 第93-94页 |
| 攻读硕士期间的主要科研成果 | 第94页 |
