| Abstract | 第1-6页 |
| 摘要 | 第6-8页 |
| Introduction | 第8-13页 |
| Research background of the study | 第8-9页 |
| The significance of study meme | 第9-10页 |
| The motivation of the present research | 第10-11页 |
| The organization of the thesis | 第11-13页 |
| 1 Literature Review | 第13-29页 |
| ·Brief overview of meme | 第13-18页 |
| ·Brief overview of newspaper headline | 第18-26页 |
| ·Memetics study in the field of headlines | 第26-29页 |
| 2 Theoretical Framework and Research Method | 第29-38页 |
| ·The way to make strong meme | 第29-30页 |
| ·Strong meme and adaptation theory | 第30-36页 |
| ·Research method and data collection | 第36-38页 |
| 3 The Process of Adaptation in Strong Meme Creation | 第38-64页 |
| ·Adapting to cognitive factors | 第38-49页 |
| ·Adapting to emotive factors | 第49-53页 |
| ·Adapting to cultural factors | 第53-64页 |
| Conclusion | 第64-66页 |
| Summary of research results | 第64页 |
| Limitations and suggestions for further research | 第64-65页 |
| Suggestions for further research | 第65-66页 |
| Acknowledgements | 第66-67页 |
| References | 第67-72页 |
| Appendix I Published papers during MA study | 第72-73页 |
| Appendix II Headlines of the news from New York Times | 第73-75页 |
