| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5-6页 |
| 摘要 | 第7-14页 |
| LIST OF ABBREVIATIONS | 第14-19页 |
| Chapter1 Introduction | 第19-24页 |
| 1.1 Research Background | 第19-20页 |
| 1.2 Meaning of the Research | 第20页 |
| 1.3 Research Subject | 第20-21页 |
| 1.4 Research Methods | 第21-23页 |
| 1.5 Research Structure | 第23-24页 |
| Chapter2 Literature Review and Theoretical Basis | 第24-37页 |
| 2.1 Literature Review | 第24-29页 |
| 2.1.1 Research on Strategic Financial Analysis | 第24-25页 |
| 2.1.2 Research on Profit Models | 第25-28页 |
| 2.1.3 Financial Analysis of Sports Industry | 第28页 |
| 2.1.4 Research Limitations | 第28-29页 |
| 2.2 Theoretical Basis | 第29-33页 |
| 2.3 Analysis Tools | 第33-37页 |
| 2.3.1 SWOT Analysis | 第33-35页 |
| 2.3.2 Financial Analysis for Profit Model | 第35-37页 |
| Chapter3 Case Description | 第37-46页 |
| 3.1 Analysis of China’s Sports Goods Industry | 第37-38页 |
| 3.2 Company Background | 第38-39页 |
| 3.3 Development Process | 第39-46页 |
| 3.2.1 Domestic Development Stage | 第40-42页 |
| 3.2.2 Internationally-focused Development Stage | 第42-44页 |
| 3.2.3 Development Stage of Facing Difficulties | 第44-46页 |
| Chapter4 Case Analysis | 第46-77页 |
| 4.1 SWOT Analysis | 第46-53页 |
| 4.1.1 Strengths | 第46页 |
| 4.1.2 Weaknesses | 第46-48页 |
| 4.1.3 Opportunities | 第48-49页 |
| 4.1.4 Threats | 第49-50页 |
| 4.1.5 Strategic Pathway | 第50-53页 |
| 4.2 Financial Analysis | 第53-73页 |
| 4.2.1 Financial Review | 第53-59页 |
| 4.2.2 Inventory Analysis | 第59-61页 |
| 4.2.3 Stores and Distribution Analysis | 第61-65页 |
| 4.2.4 Expense Analysis | 第65-70页 |
| 4.2.5 Financial Leverage Analysis | 第70-72页 |
| 4.2.6 Financial Analysis Conclusion | 第72-73页 |
| 4.3 Problems of Profit Model of LN Company | 第73-77页 |
| 4.3.1 The Traditional Business Advantage is Challenged | 第73-74页 |
| 4.3.2 High Inventory and Low Rate of Inventory Turnover | 第74页 |
| 4.3.3 Rapid Expansion and Significant Decline in Profitability | 第74-75页 |
| 4.3.4 Serious Problems in Accounts Receivable Management | 第75-76页 |
| 4.3.5 Unreasonable Use of Financial Leverage | 第76-77页 |
| Chapter5 Suggestions for Profit Model Optimization | 第77-85页 |
| 5.1 Promote the Strategic Transformation of the Company and Rebuild theBusiness Advantage | 第77-78页 |
| 5.2 Change the Distribution Model and Improve Inventory Turnover Rate | 第78-80页 |
| 5.3 Change the Traditional Mode of Expansion and Improve Cost Management | 第80-81页 |
| 5.4 Strengthen the control of Distribution Network and Manage AccountsReceivable Comprehensively | 第81-83页 |
| 5.5 Use the Financial Leverage Appropriately and Enhance the Ability of CapitalOperation | 第83-85页 |
| Chapter6 Conclusion and Future Research | 第85-87页 |
| REFERENCE | 第87-90页 |
