| Abstract | 第7页 |
| Acknowledgements | 第8-10页 |
| List of abbreviations | 第10-14页 |
| Chapter 1: General introduction | 第14-18页 |
| 1.1 Background overview | 第14-15页 |
| 1.2 Statement of the problem | 第15-16页 |
| 1.3 Research questions and objectives | 第16页 |
| 1.4 Significance and contribution | 第16-17页 |
| 1.5 Structure of the research | 第17-18页 |
| Chapter 2: Literature review and theories | 第18-26页 |
| 2.1 Notion of company's performance | 第18-20页 |
| 2.2 Factors of company performance | 第20-23页 |
| 2.3 Doing business in China | 第23-26页 |
| Chapter 3: Research design and methodology | 第26-31页 |
| 3.1 Research approach | 第26页 |
| 3.2 Variables and indicators | 第26-28页 |
| 3.3 Sampling: targeted enterprises | 第28-29页 |
| 3.4 Data collection: method and instruments | 第29-31页 |
| 3.4.1 Literature review for secondary data | 第29-30页 |
| 3.4.2 Interviews and observation for primary data | 第30-31页 |
| Chapter 4: Results and discussions | 第31-44页 |
| 4.1 General remarks on the enterprises | 第31-35页 |
| 4.1.1 Legal status, membership and size | 第31-33页 |
| 4.1.2 Organization and level of management | 第33-34页 |
| 4.1.3 Scope and types of activities | 第34-35页 |
| 4.2 Encouraging factors of performance | 第35-39页 |
| 4.2.1 Accessibility of suppliers in Guangzhou | 第35-37页 |
| 4.2.2 Importance of stockholder's equity of the operators | 第37页 |
| 4.2.3 Experience of the operators and their business network | 第37-39页 |
| 4.3 Discouraging factors of performance | 第39-44页 |
| 4.3.1 High standard of living in Guangzhou | 第39-40页 |
| 4.3.2 Constraints related to the visa in China | 第40-41页 |
| 4.3.3 Constraints related to the shipping towards Senegal | 第41-44页 |
| Chapter 5: Summary/Conclusion and recommendations | 第44-48页 |
| 5.1 Summary/Conclusion | 第44-45页 |
| 5.2 Recommendations to the operators | 第45-46页 |
| 5.3 Future research recommendations | 第46-48页 |
| References | 第48-51页 |
| Appendices | 第51-54页 |
