| Abstract | 第1-5页 |
| 摘要 | 第5-10页 |
| List of Figures | 第10-11页 |
| List of Abbreviations | 第11-12页 |
| Chapter One Introduction | 第12-21页 |
| ·The Scope Defined | 第13-18页 |
| ·What is the Middle Construction? | 第13-17页 |
| ·Types of Middle Constructions | 第17-18页 |
| ·Methodology and Procedures | 第18-19页 |
| ·Goals of the Study | 第19页 |
| ·Organization of the Thesis | 第19-21页 |
| Chapter Two Literature Review | 第21-28页 |
| ·The Transformational-generative Approach to Middle Constructions | 第21-24页 |
| ·Movement Approach to Middle Constructions | 第21-22页 |
| ·Lexical Approach to Middle Constructions | 第22-24页 |
| ·The Systemic-functional Approach to Middle Constructions | 第24页 |
| ·The Cognitive Approach to Middle Constructions | 第24-27页 |
| ·Constructions and Tenets of Construction Grammar | 第25-26页 |
| ·Construction Grammar on Middle Constructions | 第26-27页 |
| ·Summery | 第27-28页 |
| Chapter Three Theoretical Framework | 第28-33页 |
| ·Cognitive Models | 第28-30页 |
| ·Dimensions of Construal | 第30-33页 |
| Chapter Four Cognitive Account on Middle Constructions | 第33-43页 |
| ·Cognitive Motivation of Middle Constructions | 第33-40页 |
| ·Integration of Syntactic Features and Semantic Features of Middle Constructions | 第40-43页 |
| Chapter Five The Application of Middle Constructions in Advertising | 第43-58页 |
| ·The Scope Defined | 第43-47页 |
| ·The concept of Advertising | 第43-44页 |
| ·Functions of Advertising Language | 第44-45页 |
| ·Characteristics of Advertising Language | 第45-47页 |
| ·Middle Constructions in Advertising | 第47-54页 |
| ·Middle Constructions Expressing Facility in Advertising | 第47-51页 |
| ·Middle Constructions Depicting Quality in Advertising | 第51-52页 |
| ·Middle Constructions Showing Comparison in Advertising | 第52-54页 |
| ·A Comparative Study on Effects of Middle Constructions and Non-middle Constructions in Advertising | 第54-58页 |
| Chapter Six Conclusion | 第58-62页 |
| References | 第62-66页 |
| Acknowledgements | 第66-68页 |
| Curriculum Vitae | 第68页 |
