| ABSTRACT | 第1-4页 |
| 内容摘要 | 第4-8页 |
| Chapter I Introduction | 第8-12页 |
| Chapter II Overview of Cultural Foreign Trade | 第12-25页 |
| ·Basic Definition of Cultural Trade | 第12-15页 |
| ·Cultural Trade, Cultural Goods and Cultural Services | 第12-14页 |
| ·Cultural Industry | 第14-15页 |
| ·Characteristics of Cultural Trade | 第15-16页 |
| ·Functions and Significance of Cultural Foreign Trade | 第16-18页 |
| ·Current Situation and Trend of International Cultural Trade | 第18-25页 |
| ·Coexistence of Liberalism and Protectionism | 第18-19页 |
| ·Absolute Advantage of Developed Countries | 第19-21页 |
| ·Giant Conglomerates' Occupation of Most of the International Market | 第21-25页 |
| Chapter III The Current Situation of Chinese Cultural Foreign Trade and the Reasons | 第25-35页 |
| ·Current Situation of Chinese Cultural Trade | 第25-29页 |
| ·Upgrade of the Status of Cultural Trade | 第25-26页 |
| ·Deficit in Cultural Trade | 第26-27页 |
| ·Low Competitiveness and Narrow Foreign Market | 第27-29页 |
| ·Reasons for the Current Situation | 第29-35页 |
| ·Outdated Ideas on Cultural Trade | 第29-30页 |
| ·Shortage of Outstanding Cultural Enterprises and Products | 第30-31页 |
| ·Lack of the National Law and Regulations | 第31-33页 |
| ·High Cultural Discount | 第33-35页 |
| Chapter IV Successful Experiences of the USA and Korea | 第35-50页 |
| ·Successful Experiences of the USA | 第35-42页 |
| ·Cultural Diversity | 第36-37页 |
| ·Policy and Legal Support | 第37-38页 |
| ·Cultural Impact Supervision | 第38页 |
| ·Economies of Scale | 第38-39页 |
| ·Commercialized Operation and High-tech Input | 第39-40页 |
| ·Active International Coordination | 第40-41页 |
| ·Intra-industry Trade Patterns | 第41-42页 |
| ·Successful Experiences of Korea | 第42-50页 |
| ·Advanced International Marketing | 第42-43页 |
| ·International Cultural Cooperation | 第43-44页 |
| ·Information Database on Culture and Arts | 第44-45页 |
| ·Cultural Education and Training | 第45-46页 |
| ·Administrative and Institutional Structures | 第46-47页 |
| ·Advanced Legislation System | 第47-48页 |
| ·The Support of Major Corporations | 第48-50页 |
| Chapter V Countermeasures of Chinese Cultural Foreign Trade | 第50-73页 |
| ·Providing Governmental Support | 第50-54页 |
| ·Offering Support for Export of the Performing Arts Products | 第50页 |
| ·Establishing National Model Bases for the Export of Cultural Products | 第50-51页 |
| ·Launching National and Local Cultural Trade Research Base | 第51-52页 |
| ·Setting up Cultural Trade Centers | 第52页 |
| ·Hosting International Cultural Industries Fairs | 第52-54页 |
| ·Exchanging with other Countries | 第54页 |
| ·Applying Advanced International Marketing | 第54-59页 |
| ·Doing Further Market Research | 第54-57页 |
| ·Implementing Brand Strategy | 第57-59页 |
| ·Cultivating Professional Talents | 第59-61页 |
| ·Collectivizing Cultural Industry to Achieve Economies of Scales | 第61-64页 |
| ·Collectivizing Cultural Industry | 第61-62页 |
| ·Achieving Economies of Scale | 第62-64页 |
| ·Carrying out Industrial Policies and Reforming Mechanism | 第64-67页 |
| ·Making Industrial Policies | 第64-65页 |
| ·Reforming Cultural Mechanism | 第65-67页 |
| ·Strengthening the Structure of Laws and Legislation | 第67-69页 |
| ·Forming a Win-win Chain with other Industries | 第69-73页 |
| REFERENCES | 第73-75页 |
| ACKNOWLEDGEMENT | 第75-76页 |
