Acknowledgements | 第1-6页 |
Abstract | 第6-8页 |
摘要 | 第8-12页 |
Chapter Ⅰ Introduction | 第12-14页 |
Chapter Ⅱ Culture, International Communication and Cultural Capital | 第14-30页 |
·Culture | 第14-20页 |
·Origins and Concepts of Culture | 第14-15页 |
·The Characteristics of Culture | 第15-17页 |
·The Structure of Culture | 第17-20页 |
·International Communication | 第20-22页 |
·Intercultural, Cross-cultural and International Communication | 第20-21页 |
·Three Approaches to Communication between Cultures | 第21-22页 |
·Cultural Capital | 第22-30页 |
·Cultural Capital, Field and Habitus in Bourdieu's Theory | 第22-26页 |
·Bourdieu's Controversial Theory | 第26-28页 |
·Characteristics of Cultural Capital | 第28-30页 |
Chapter Ⅲ The Application of Cultural Capital to International Communication | 第30-36页 |
·Cultural Products | 第30-32页 |
·Material Element | 第31页 |
·Social Element | 第31-32页 |
·Ideological Element | 第32页 |
·The Impetus to Worldwide Flow of Cultural Products | 第32-34页 |
·The Uneven Flow of Cultural Products | 第34-36页 |
Chapter Ⅳ The Successful Application of Cultural Capital by Western Transnational Corporations | 第36-44页 |
·The History of Western Dominance (Especially American Dominance) | 第36-38页 |
·Cultural Consequences of American TV and Film Culture | 第38-40页 |
·The Hollywood Utilization of Cultural Capital in China | 第40-44页 |
Chapter Ⅴ Warnings and Suggestion for National Culture | 第44-54页 |
·Warnings—Ethnocentrism and Westernization | 第45-49页 |
·Avoidance of Ethnocentrism | 第45-48页 |
·Prevention from Westernization | 第48-49页 |
·Suggestion—Employing the Three Characteristics of Cultural Capital | 第49-54页 |
·Uniqueness | 第49-50页 |
·Economic Value | 第50-51页 |
·Vitality | 第51-54页 |
Chapter Ⅵ The Positive Promotion of Cultural Globalization | 第54-58页 |
·The Drawbacks of Cultural Globalization | 第54-55页 |
·The Application of Cultural Capital to Cultural Globalization | 第55-58页 |
Chapter Ⅶ Conclusion | 第58-60页 |
Bibliography | 第60-61页 |