| 摘要 | 第4-5页 |
| ABSTRACT | 第5-6页 |
| LIST OF ABBREVIATIONS | 第7-20页 |
| 1 INTRODUCTION | 第20-28页 |
| 1.1 RESEARCH BACKGROUND | 第20-21页 |
| 1.2 RESEARCH SIGNIFICANCE | 第21-23页 |
| 1.3 RESEARCH CONTENT | 第23-24页 |
| 1.4 RESEARCH METHODS | 第24-26页 |
| 1.4.1 Literature Research | 第24页 |
| 1.4.2 Field Interview | 第24-25页 |
| 1.4.3 Case Analysis | 第25-26页 |
| 1.5 FRAMEWORK | 第26-27页 |
| 1.6 INNOVATION AND DEFICIENCY | 第27-28页 |
| 2 LITERATURE REVIEW | 第28-42页 |
| 2.1 INNOVATION THEORY | 第28-31页 |
| 2.1.1 The development of innovation theory in foreign countries | 第29页 |
| 2.1.2 The development of innovation theory in China | 第29-31页 |
| 2.2 THEORY OF THE CORE COMPETITIVENESS OF ENTERPRISES | 第31-38页 |
| 2.2.1 Core competitiveness theory origin | 第31-34页 |
| 2.2.2 Features of core competitiveness | 第34-35页 |
| 2.2.3 Composition of core competence | 第35-36页 |
| 2.2.4 Relationship between innovation and core competitiveness | 第36-38页 |
| 2.3 STUDY ON TEXTILE INDUSTRY DEVELOPMENT ,TRANSFORMATION ANDUPGRADING | 第38-42页 |
| 2.3.1 Chinese textile industry development process and current status | 第38-39页 |
| 2.3.2 Study on the transformation and innovation of textile enterprises in China | 第39-42页 |
| 3 CASE DESCRIPTION | 第42-53页 |
| 3.1 BRIEF INTRODUCTION OF YD GROUP | 第42页 |
| 3.2 DEVELOPMENT STATUS OF THE MAIN BUSINESS OF YD GROUP | 第42-45页 |
| 3.3 YD GROUP’S MAIN CHALLENGES | 第45-53页 |
| 3.3.1 The appreciation of RMB | 第45-46页 |
| 3.3.2 Sluggish consumer market | 第46-47页 |
| 3.3.3 Global competition | 第47-48页 |
| 3.3.4 Rocketing minimum wage and labor shortage | 第48-49页 |
| 3.3.5 Tightening environmental standards | 第49-50页 |
| 3.3.6 Raw material prices upside down | 第50-53页 |
| 4 INNOVATION ENVIRONMENT ANALYSIS FOR YD GROUP | 第53-77页 |
| 4.1 DEVELOPMENT TREND ANALYSIS OF ENTIRE TEXTILE INDUSTRY | 第53-55页 |
| 4.2 EXTERNAL DEVELOPMENT ENVIRONMENT ANALYSIS OF YD GROUP | 第55-59页 |
| 4.2.1 Macro environment analysis with PEST mode | 第55-56页 |
| 4.2.2 Competition environment analysis in textile industry | 第56-59页 |
| 4.3 ANALYSIS OF INTERNAL ENTERPRISE RESOURCE AND CAPABILITY OF YD GROUP | 第59-65页 |
| 4.3.1 Value chain analysis | 第59-62页 |
| 4.3.2 Internal resource analysis | 第62-65页 |
| 4.4 COMPREHENSIVE ANALYSIS OF YD GROUP WITH SWOT MODE | 第65-77页 |
| 4.4.1 Strengths analysis | 第66-71页 |
| 4.4.2 Weaknesses analysis | 第71-72页 |
| 4.4.3 Opportunities analysis | 第72-73页 |
| 4.4.4 Threats analysis | 第73-75页 |
| 4.4.5 Conclusion after SWOT analysis | 第75-77页 |
| 5 INNOVATIVE WAYS AND COUNTERMEASURES OF YD GROUP | 第77-96页 |
| 5.1 INSTITUTIONAL INNOVATION | 第77-82页 |
| 5.1.1 Creativity 2000 | 第77-78页 |
| 5.1.2 Invention recognition system | 第78-79页 |
| 5.1.3 Innovation forum in textile and garment manufacture | 第79-81页 |
| 5.1.4 Sustainable development forum and the Integral Forum | 第81-82页 |
| 5.1.5 Technical ladder system | 第82页 |
| 5.2 PRODUCT INNOVATION | 第82-85页 |
| 5.2.1 Material innovation | 第83页 |
| 5.2.2 Technological innovation | 第83页 |
| 5.2.3 Function innovation | 第83-84页 |
| 5.2.4 Design innovation | 第84-85页 |
| 5.3 PROCESS INNOVATION | 第85-88页 |
| 5.3.1 Production management system integration | 第85页 |
| 5.3.2 Garment manufacture automation | 第85-86页 |
| 5.3.3 Polluted water treatment，recycle and reuse | 第86-87页 |
| 5.3.4 Energy and water reservation | 第87-88页 |
| 5.4 MANAGEMENT INNOVATION | 第88-93页 |
| 5.4.1 Lean concept introduction and promotion | 第88-90页 |
| 5.4.2 Tender HR management | 第90-91页 |
| 5.4.3 Education inspiration | 第91-92页 |
| 5.4.4 Project management | 第92页 |
| 5.4.5 Service medal and thanks to retired employees | 第92-93页 |
| 5.5.OWN BRAND INNOVATION | 第93-96页 |
| 6 CONCLUSION AND ENLIGHTENMENT | 第96-103页 |
| 6.1 CONCLUSION | 第96-98页 |
| 6.2 RESEARCH IMPLICATION (LONG TERM)S | 第98-101页 |
| 6.2.1 Accelerate the pace of modulation to realize the scientific development | 第98-99页 |
| 6.2.2 Promote management innovation to realize connotation development | 第99页 |
| 6.2.3 Implement innovation- driven strategy to optimize industrial structure | 第99-100页 |
| 6.2.4 Apply brand strategy to foster the growth of own brand | 第100页 |
| 6.2.5 Promote ecological civilization to construct environment-friendly andresource-saving enterprise | 第100-101页 |
| 6.2.6 Propel enterprise culture construction to fulfill social responsibilities | 第101页 |
| 6.3 SUGGESTIONS (SHORT TERM) | 第101-103页 |
| REFERENCE | 第103-109页 |
| 致谢 | 第109页 |
