| Acknowledgements | 第5-6页 |
| Abstract | 第6页 |
| Chapter I Introduction | 第10-12页 |
| 1.1 Research Background | 第10-11页 |
| 1.2 Research Question | 第11页 |
| 1.3 Research Significance | 第11页 |
| 1.4 Research Method | 第11页 |
| 1.5 Thesis Structure | 第11-12页 |
| Chapter II Literature Review | 第12-20页 |
| 2.1 Strategy | 第12-16页 |
| 2.1.1 Definition of strategy | 第12-13页 |
| 2.1.2 Significance of strategy for a company | 第13-14页 |
| 2.1.3 Methods to make corporate strategy | 第14-16页 |
| 2.2 Sustainable development | 第16-18页 |
| 2.2.1 Definition of sustainable development | 第16-17页 |
| 2.2.2 Sustainability development in business | 第17-18页 |
| 2.2.3 WLGA sustainable development framework: a sample | 第18页 |
| 2.3 Institutional theory | 第18-20页 |
| Chapter III Information about H&M | 第20-34页 |
| 3.1 Introduction to H&M | 第20-22页 |
| 3.2 Threats to H&M’s sustainable development | 第22-31页 |
| 3.2.1 Present situation | 第22-25页 |
| 3.2.2 : Cotton fraud problem | 第25-31页 |
| 3.2.3 Pollution problem | 第31页 |
| 3.2.4 Online service problem | 第31页 |
| 3.3 Reasons for textile market to focus on sustainability | 第31-32页 |
| 3.4 Manufactures, Brands, and Retailers | 第32-34页 |
| Chapter IV H&M’s Sustainable Strategy | 第34-63页 |
| 4.1 Process making the sustainability strategy chart | 第35-36页 |
| 4.2 H&M Sustainable Strategy framework | 第36-63页 |
| 4.2.1 How H&M work on their strategy for fashion Provide conscious customer | 第36-37页 |
| 4.2.2 Conscious action for conscious customer | 第37-38页 |
| 4.2.3 How to choose and reward responsible partners : | 第38-46页 |
| 4.2.4 H&M respect all of their partners, customer & employer | 第46-49页 |
| 4.2.5 To handle the climate smartly | 第49-53页 |
| 4.2.5.1 Reduce greenhouse gas | 第50-51页 |
| 4.2.5.2 H&M promote energy efficiency on their supply chain – | 第51-52页 |
| 4.2.5.3 Sourcing at least 20% of their energy from renewable sources – | 第52页 |
| 4.2.5.4 The development of a smart way equivalent system in Europe | 第52-53页 |
| 4.2.5.5 Clean shipping index | 第53页 |
| 4.2.6 Recycling product | 第53-55页 |
| 4.2.6.1 Garments for Recycling in H&M Store – | 第54页 |
| 4.2.6.2 100% of their Plastic Bags of recycled material – | 第54-55页 |
| 4.2.6.3 Minimize Transport Packaging – | 第55页 |
| 4.2.7 Use natural resource responsibility | 第55-58页 |
| 4.2.7.1 Reduce environmental impacts in cotton cultivation by using more sustainable cotton | 第55-56页 |
| 4.2.7.2 Replace solvent- based polyurethane(PU) with water based alternative | 第56页 |
| 4.2.7.3 Promote reduced water consumption in garment production – | 第56-57页 |
| 4.2.7.4 Monitor wastewater quality at supplier factories | 第57-58页 |
| 4.2.7.5 Develop and Implement environmental guideline for the purchases of non-commercial goods | 第58页 |
| 4.2.8 H&M is Streng then Communities | 第58-63页 |
| 4.2.8.1 Positive contribution in Bangladesh | 第58-59页 |
| 4.2.8.2 Engage customer with their community investment project | 第59页 |
| 4.2.8.3 Investment in more employment and education among women and youth | 第59-60页 |
| 4.2.8.4 Invest in better health for women and youth around the world | 第60页 |
| 4.2.8.5 Invest on safe drink water | 第60-61页 |
| 4.2.8.6 Invest in better livelihood in cotton cultivating areas | 第61页 |
| 4.2.8.7 Streng then young workers (16+) rights in the work place in China | 第61页 |
| 4.2.8.8 Support the ones in need with garment donations | 第61-63页 |
| Chapter V Current Achievement & Future Challenge | 第63-69页 |
| 5.1 Achievement | 第63-65页 |
| 5.1.1 Using Natural resources responsibility | 第63页 |
| 5.1.2 Provide Fashion for conscious customers | 第63-64页 |
| 5.1.3 Training and communication on sustainability | 第64-65页 |
| 5.2 Challenge | 第65-69页 |
| 5.2.1 Promoting Greener transport | 第65-66页 |
| 5.2.2 H&M’s Incentive program | 第66页 |
| 5.2.3 All for children | 第66-67页 |
| 5.2.4 H&M’s Product Policy | 第67-69页 |
| Chapter VI Conclusion | 第69-71页 |
| 6.1 Lessons drawn from the case | 第69-70页 |
| 6.2 Research limits and future research proposals | 第70-71页 |
| References | 第71-73页 |
