| Acknowledgment | 第1-5页 |
| 摘要 | 第5-6页 |
| Abstract | 第6-11页 |
| Chapter 1 INTRODUCTION AND OVERVIEW | 第11-14页 |
| ·Introduction | 第11页 |
| ·Significance of the study | 第11-12页 |
| ·Purpose of the study | 第12页 |
| ·Research methods | 第12页 |
| ·Data collection methods | 第12页 |
| ·Overview on the thesis | 第12-14页 |
| Chapter 2 OUTDOOR ADVERTISING FIELD | 第14-35页 |
| ·Introduction and Overview | 第14页 |
| ·Background of advertising field | 第14-17页 |
| ·What is advertising? | 第14-15页 |
| ·The modern history of advertising | 第15-16页 |
| ·Advertising methods | 第16页 |
| ·New advertising technology | 第16-17页 |
| ·Outdoor advertising | 第17-28页 |
| ·Outdoor Advertising: A New Look | 第19-20页 |
| ·Digital Outdoor Media | 第20页 |
| ·Implementation of Digital Media | 第20-21页 |
| ·New outdoor advertising methods | 第21-28页 |
| ·Background of China Outdoor Advertising | 第28-31页 |
| ·The history of advertising in China | 第30页 |
| ·Advertising and the People's Republic of China | 第30-31页 |
| ·Multinational Advertising Agencies Appear on the Scene | 第31页 |
| ·Media Outlets for Advertising in China | 第31页 |
| ·Background of Sri Lanka outdoor advertising | 第31-35页 |
| ·Advertising agencies in Sri Lanka | 第32-33页 |
| ·Outdoor advertising in Sri Lanka | 第33-35页 |
| Chapter 3 RESEARCH METHODOLOGY | 第35-39页 |
| ·Introduction | 第35页 |
| ·Preparation phase | 第35页 |
| ·Sample | 第35-36页 |
| ·Questionnaire and data collection | 第36-37页 |
| ·Questionnaire design | 第36页 |
| ·Data collection | 第36-37页 |
| ·Data processing methods | 第37-38页 |
| ·Quantitative methods | 第38页 |
| ·Qualitative methods | 第38页 |
| ·Data analysis | 第38-39页 |
| Chapter 4 RESULT AND DISCUSSION | 第39-52页 |
| ·Validation and descriptive information of using new technology in outdoor dvertising | 第39-40页 |
| ·Introduction | 第39页 |
| ·Reliability and validity of the instruments | 第39页 |
| ·Measures | 第39-40页 |
| ·Findings | 第40页 |
| ·Compare the difference between China and Sri Lanka using technology as a working tool | 第40-44页 |
| ·New technology is an important element of work | 第41页 |
| ·Technology makes work more Enjoyable | 第41-42页 |
| ·It would be good if there were much more new techniques in work | 第42-43页 |
| ·Summarized the result of the study of using technology as a working tool | 第43页 |
| ·Result regarding to Responders Perceptions about technology and Productivity | 第43-44页 |
| ·Compare the difference between China and Sri Lanka Outdoor advertising Equipment | 第44-50页 |
| ·Value of technology Equipment | 第44-47页 |
| ·Final summary of available new equipment in outdoor advertising field in china and Sri Lanka | 第47页 |
| ·Compare the new outdoor technology method between China and Sri Lanka | 第47-50页 |
| ·Find out the difficulties of using new technology in outdoor advertising field in China and Sri Lanka | 第50-52页 |
| Chapter 5 CONCLUSIONS | 第52-58页 |
| ·Introduction | 第52页 |
| ·Summarization of the study | 第52-55页 |
| ·Implications of the Study | 第55-56页 |
| ·Implications for Policy makers | 第55-56页 |
| ·Implications for Researchers | 第56页 |
| ·Limitations of the study | 第56-57页 |
| ·Suggestion for future research | 第57-58页 |
| References | 第58-64页 |
| Appendix | 第64-67页 |
