| Abstract | 第1-8页 |
| 摘要 | 第8-15页 |
| Chapter Ⅰ Introduction | 第15-17页 |
| Chapter Ⅱ Theoretical Support for Sino-Japan Trade | 第17-25页 |
| ·Comparative Advantage Theory | 第17-21页 |
| ·Classical theory of Comparative advantage in international trade | 第17-18页 |
| ·Modern comparative advantage principle in international trade | 第18-20页 |
| ·Theoretical Supports for Sino-Japan vegetable trade | 第20-21页 |
| ·Porter's Competitive advantage theory | 第21-25页 |
| ·Concepts and theories of competitive advantage | 第21-23页 |
| ·Theoretical Supports for Sino-Japan vegetable trade | 第23-25页 |
| Chapter Ⅲ Analysis of China's Vegetables Markets | 第25-36页 |
| ·The evolving traits of vegetable consumption | 第25-28页 |
| ·Increased vegetable consumption along with increasing income | 第25页 |
| ·Fresh and frozen vegetables taking larger proportion | 第25页 |
| ·Demand for healthy vegetables | 第25-26页 |
| ·Demand for organic vegetables | 第26-27页 |
| ·All year round demand | 第27页 |
| ·Preference to deep-processed vegetable products | 第27-28页 |
| ·The general situation of China's vegetable export to Japan | 第28页 |
| ·Analysis on Sino-Japan vegetable trade | 第28-32页 |
| ·General decrease of vegetable farmland in Japan | 第29页 |
| ·Sharp drop in Japan's agricultural labor force | 第29-30页 |
| ·China's advantages in vegetable production | 第30-32页 |
| ·The characteristics of China's vegetable export to Japan | 第32-36页 |
| ·Increasing vegetable export volume and value | 第32-33页 |
| ·Declining export prices of vegetables | 第33页 |
| ·Structure change in China's vegetable export to Japan | 第33-36页 |
| Chapter Ⅳ Chinese Vegetables' Competitiveness in Japanese Market | 第36-55页 |
| ·Characteristics in vegetable competition | 第36-37页 |
| ·Balance between seasonal production and the year-round demand | 第36页 |
| ·Regional vegetable production and nation-wide consumption | 第36-37页 |
| ·Large in diversity and differences in quality | 第37页 |
| ·Perishability and hysteresis | 第37页 |
| ·The factors affecting vegetables' competitiveness | 第37-48页 |
| ·Price factors | 第38-43页 |
| ·Non-price factors | 第43-48页 |
| ·Chinese vegetable's competitive advantages | 第48-55页 |
| ·Fresh vegetable market | 第49-50页 |
| ·Frozen vegetable market | 第50-52页 |
| ·Preserved vegetable market | 第52-53页 |
| ·Dehydrated vegetables market | 第53-54页 |
| ·Processed vegetable market | 第54-55页 |
| Chapter Ⅴ Challenges and Problems to China's Vegetable Export | 第55-73页 |
| ·Challenges from Japan's Positive List System | 第55-64页 |
| ·General introduction of Positive List System | 第56-58页 |
| ·Positive aspects of Positive List System | 第58-59页 |
| ·Negative impact of Positive List System | 第59-64页 |
| ·The main problems in China's vegetable export | 第64-73页 |
| ·Lack of vegetable variety | 第64页 |
| ·Quality problems of vegetable products | 第64-71页 |
| ·Lag-behind standardization | 第71-73页 |
| Chapter Ⅵ Suggestions and Strategies to Improve VegetableCompetitiveness | 第73-94页 |
| ·On government level----Institutional guarantee by Government | 第73-80页 |
| ·To give more support to domestic agriculture within the framework of WTO | 第73-74页 |
| ·To establish agricultural insurance system | 第74-75页 |
| ·To actively respond to the non-tariff trade barriers | 第75-76页 |
| ·To improve vegetable export policy | 第76-77页 |
| ·To establish a sound vegetable information service system | 第77-78页 |
| ·To strengthen the laws and regulations for vegetables | 第78-79页 |
| ·To promote and enhance the consciousness of "green consumption" | 第79-80页 |
| ·On industrial level----Measures taken by vegetable industry | 第80-91页 |
| ·Improve vegetable quality standards and inspection system | 第80-84页 |
| ·Improve vegetable processing system | 第84-86页 |
| ·Improve tech-aid system | 第86-89页 |
| ·Improve vegetable industrialization system | 第89-91页 |
| ·On enterprises' level----Actions taken by vegetable enterprises | 第91-94页 |
| ·Focusing on brand image | 第91页 |
| ·Developing the international market | 第91-92页 |
| ·Enhancing the marketing level | 第92-94页 |
| Chapter Ⅶ Conclusion | 第94-96页 |
| References | 第96-99页 |
| Acknowledgements | 第99-100页 |
