| 摘要 | 第4-5页 |
| Abstract | 第5页 |
| Acknowledgements | 第6-8页 |
| Introduction | 第8-16页 |
| Chapter One The Priority of Visual Images in VS’s Visual Advertisements | 第16-31页 |
| 1.1 The Transition towards the Visual | 第17-20页 |
| 1.2 The Superiority of VS’s Visual images through Visualization | 第20-24页 |
| 1.2.1 The Construction of VS’s Brand Image | 第20-22页 |
| 1.2.2 The Expression of a Lifestyle | 第22-24页 |
| 1.3 Depriving Consumers of Reality | 第24-31页 |
| 1.3.1 The Triumph of Image over Product Itself | 第24-26页 |
| 1.3.2 Consumers’ Interface with Virtual Reality | 第26-31页 |
| Chapter Two The Visual Persuasion of VS’s Images in Advertising | 第31-52页 |
| 2.1 VS’s Advertising as a Visual Representational System | 第31-41页 |
| 2.1.1 Artificial Photographs through Photography | 第32-36页 |
| 2.1.2 Art-centered Methods | 第36-37页 |
| 2.1.3 The Body as a Visual Medium | 第37-41页 |
| 2.2 The Denotation and Connotation in VS’s Advertisements | 第41-45页 |
| 2.3 The Visual Power of VS’s Visual Images | 第45-52页 |
| 2.3.1 The Interaction of Identity and Consumption | 第46-49页 |
| 2.3.2 The Exposure Effect of Visual Stimuli | 第49-52页 |
| Chapter Three The Empowerment of VS’s Visual Images | 第52-65页 |
| 3.1 The Construction of Empowered Visual Images | 第52-60页 |
| 3.1.1 The Deviation from Gender Stereotype in Mass Media | 第53-55页 |
| 3.1.2 The Portrayal of Sexy Women with Distinctive Individuality and Personality | 第55-58页 |
| 3.1.3 The Utilization of Attention-grabbing Supermodels as Dream Vendors | 第58-60页 |
| 3.2 The Purchase of VS Products as a Vehicle for Empowerment | 第60-65页 |
| 3.2.1 The Performing Self Stimulated by the Desire to Be Empowered | 第60-63页 |
| 3.2.2 The Consumer Made to be Passive in the Consumption | 第63-65页 |
| Conclusion | 第65-68页 |
| Works Cited | 第68-73页 |
| Other Resources | 第73-74页 |
| List of Figures | 第74页 |
