| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5-6页 |
| 摘要 | 第7-19页 |
| 1 INTRODUCTION | 第19-28页 |
| 1.1 Background Information | 第19-22页 |
| 1.2 Significance of Study | 第22-25页 |
| 1.2.1 Significance of Financial Innovation | 第23-24页 |
| 1.2.2 Significance of Capital Market Business | 第24-25页 |
| 1.3 Purpose of Study | 第25-26页 |
| 1.4 Content and Methodology of Study | 第26-28页 |
| 2 LITERATURE REVIEW | 第28-46页 |
| 2.1 The Concept of Micro Credit | 第28-29页 |
| 2.2 Origin of Micro Credit Companies | 第29页 |
| 2.3 Development of Micro Credit Companies | 第29-35页 |
| 2.3.1 China’s Micro Credit Companies | 第31-34页 |
| 2.3.2 Essential Attributes of China’s Micro Credit Companies | 第34-35页 |
| 2.4 Financial Innovation Theory | 第35-39页 |
| 2.5 Capital Market Business | 第39-46页 |
| 2.5.1 Current Innovative Business about Capital Market Business | 第41-46页 |
| 2.5.1.1 Umbrella Fund and Stock Financing | 第41-43页 |
| 2.5.1.2 Loan about Circulation Shares | 第43-46页 |
| 3 CASE DESCRIPTION OF GT’S BUSINESS INNOVATION | 第46-73页 |
| 3.1 GT’s Development Description | 第46-52页 |
| 3.1.1 GT ’s Establishment History | 第46-48页 |
| 3.1.2 Main Business and Charges of GT | 第48-49页 |
| 3.1.3 Business Process of GT | 第49-52页 |
| 3.2 The Problems of GT’s Original Business | 第52-57页 |
| 3.2.1 Macro Economy Crisis | 第53-54页 |
| 3.2.2 Threat of New Entrants | 第54-55页 |
| 3.2.3 Unsystematic Risks | 第55-56页 |
| 3.2.4 Problems Analysis of GT’s Original Business | 第56-57页 |
| 3.3 GT’s Solution: Capital Market Business | 第57-65页 |
| 3.3.1 Comparative Analysis with Two Kinds of Capital Market Business | 第58-60页 |
| 3.3.2 GT’s Decision: Loan about Circulation Shares | 第60-61页 |
| 3.3.3 Comparison of GT’s Original and Creative Business | 第61-63页 |
| 3.3.4 Practical Case of GT’s Capital Market Business | 第63-65页 |
| 3.4 Risk Control of Loan about Circulation Shares | 第65-71页 |
| 3.4.1 Pre-loan Investigation | 第66-68页 |
| 3.4.2 Monitoring Execution | 第68-70页 |
| 3.4.3 Post-loan Supervision | 第70-71页 |
| 3.5 Performance of GT’s Loan about Circulation Shares | 第71-73页 |
| 4 ANALYSIS OF FINANCIAL INNOVATION OF CHINA’S MICRO CREDITCOMPANIES WITH THE EXAMPLE OF GT | 第73-83页 |
| 4.1 Case Analysis with Relevant Tools | 第73-79页 |
| 4.1.1 Case Analysis with Porter’s Five Forces Model | 第73-75页 |
| 4.1.2 Case Analysis with Porter’s Generic Strategies | 第75-78页 |
| 4.1.3 Case Analysis with SWOT | 第78-79页 |
| 4.1.4 GT’s Financial Innovation in Loan about Circulation Shares | 第79页 |
| 4.2 Risks Analysis of GT’s Loan about Circulation Shares | 第79-83页 |
| 4.2.1 Market Risks of GT’s Loan about Circulation Shares | 第80页 |
| 4.2.2 Law Risks of GT’s Loan about Circulation Shares | 第80页 |
| 4.2.3 Risks Analysis with Risk Matrix | 第80-83页 |
| 5 SUGGESTIONS | 第83-86页 |
| 5.1 Suggestion of Marketing Networks for Loan about Circulation Shares | 第83-84页 |
| 5.2 Suggestion of Customers Loyalty for Loan about Circulation Shares | 第84页 |
| 5.3 Suggestion of Professionalization for Loan about Circulation Shares | 第84-86页 |
| 6 CONCLUSIONS | 第86-87页 |
| REFERENCES | 第87-88页 |
