| Acknowledgement | 第5-6页 |
| Abstract | 第6-7页 |
| 1 Introduction | 第12-22页 |
| 1.1 Research background and Significance of the study | 第12-14页 |
| 1.2 Problem statement | 第14页 |
| 1.3 Research Questions and objectives | 第14-16页 |
| 1.4 Research Design | 第16-19页 |
| 1.4.1 Theoretical Framework | 第16-18页 |
| 1.4.2 Conceptual Framework | 第18-19页 |
| 1.5 Data and Methods | 第19-20页 |
| 1.5.1 Media Sample | 第19页 |
| 1.5.2 Time Sample | 第19-20页 |
| 1.5.3 Data Sample | 第20页 |
| 1.5.4 Modes of analysis： Quantification and qualitative interpretation | 第20页 |
| 1.6 Scheme of this study | 第20-22页 |
| 2 Literature Review | 第22-30页 |
| 2.1 The concept of public diplomacy and soft image | 第22页 |
| 2.2 The Chinese concept of Public diplomacy | 第22-23页 |
| 2.3 The purpose and importance of public diplomacy | 第23-25页 |
| 2.4 China's Public diplomacy | 第25-26页 |
| 2.5 The growing diversity of Chinese public diplomacy actors | 第26-27页 |
| 2.6 China's Public Diplomacy Goals | 第27页 |
| 2.7 China's Public diplomacy towards Pakistan | 第27-28页 |
| 2.8 Public diplomacy and media coverage of the national image | 第28-30页 |
| 3 China's Public Diplomacy at Work | 第30-41页 |
| 3.1 Major actors and programs | 第30页 |
| 3.2 Major actors responsible for information programs | 第30-35页 |
| 3.2.1 Media instruments of China's public diplomacy | 第32-35页 |
| 3.3 The major actors responsible for culture and exchange programs | 第35-41页 |
| 3.3.1 The Ministry of Culture | 第37-38页 |
| 3.3.2 The Ministry of Education | 第38-41页 |
| 4 Empirical Analysis | 第41-58页 |
| 4.1 Background of the data | 第41-42页 |
| 4.2 Political Diplomacy | 第42-45页 |
| 4.2.1 Defense | 第42-43页 |
| 4.2.2 Governance | 第43-44页 |
| 4.2.3 Diplomacy issues | 第44-45页 |
| 4.3 Economic Diplomacy | 第45-49页 |
| 4.3.1 Economic Issues | 第45-46页 |
| 4.3.2 Trade and Investment | 第46-49页 |
| 4.4 Social Diplomacy | 第49-51页 |
| 4.4.1 Social Diplomacy by Non-state actors | 第49-50页 |
| 4.4.2 Social Diplomacy by State Actors | 第50-51页 |
| 4.5 Cultural Diplomacy | 第51-54页 |
| 4.5.1 Cultural Diplomacy by State Actors | 第52-53页 |
| 4.5.2 Cultural Diplomacy by Non-State Actors | 第53-54页 |
| 4.6 Technological Diplomacy | 第54-58页 |
| 4.6.1 Technological Diplomacy by Non-State Actors | 第54-55页 |
| 4.6.2 Technological Diplomacy by State Actors | 第55-58页 |
| 5 Comparative Projection of China's National Image | 第58-77页 |
| 5.1 Trending Image of China from 2008 to 2018 | 第58-70页 |
| 5.1.1 Trending Image in 2008 | 第58-59页 |
| 5.1.2 Trending Image in 2009 | 第59-60页 |
| 5.1.3 Trending Image in 2010 | 第60-61页 |
| 5.1.4 Trending Image in 2011 | 第61-62页 |
| 5.1.5 Trending Image in 2012 | 第62-63页 |
| 5.1.6 Trending Image in 2013 | 第63-64页 |
| 5.1.7 Trending Image in 2014 | 第64-65页 |
| 5.1.8 Trending Image in 2015 | 第65-66页 |
| 5.1.9 Trending Image in 2016 | 第66-67页 |
| 5.1.10 Trending Image in 2017 | 第67-68页 |
| 5.1.11 Trending Image in 2018 | 第68-69页 |
| 5.1.12 Overall Image from 2008 to 2018 | 第69-70页 |
| 5.2 Comparative projection of the news from 2008 to 2018 | 第70-77页 |
| 5.2.1 Comparative projections of Political Image | 第70-71页 |
| 5.2.2 Comparative projections of Economic Image | 第71-72页 |
| 5.2.3 Comparative projections of Social Image | 第72-73页 |
| 5.2.4 Comparative projections of Cultural Image | 第73-74页 |
| 5.2.5 Comparative projections of Technological Image | 第74-75页 |
| 5.2.6 Overall projection of the image of China | 第75-77页 |
| 6 Comparative Contributions of State and Non-State Actors | 第77-83页 |
| 6.1 Contributions to Political Image | 第77-78页 |
| 6.2 Contributions to Economic Image | 第78页 |
| 6.3 Contributions to Social Image | 第78-79页 |
| 6.4 Contributions to Cultural Image | 第79-80页 |
| 6.5 Contributions to Technological Image | 第80-81页 |
| 6.6 Overall contributions of non-state actors | 第81-82页 |
| 6.7 Overall contribution of state actors | 第82-83页 |
| 7 Discussion and Recommendations | 第83-93页 |
| 7.1 Discussion | 第83-89页 |
| 7.1.1 Discussion 1: Political Diplomacy | 第84页 |
| 7.1.2 Discussion 2: Economic Diplomacy | 第84-85页 |
| 7.1.3 Discussion 3: Social Diplomacy | 第85-86页 |
| 7.1.4 Discussion 4: Cultural Diplomacy | 第86页 |
| 7.1.5 Discussion 5: Technological Diplomacy | 第86-87页 |
| 7.1.6 Discussion 6: Comparative images of China | 第87-88页 |
| 7.1.7 Discussion 7: The contributions of state and non-state actors | 第88-89页 |
| 7.2 Recommendations | 第89-93页 |
| 7.2.1 Recommendations for China | 第90-91页 |
| 7.2.2 Recommendations for Pakistan | 第91页 |
| 7.2.3 Recommendations for future research | 第91-93页 |
| 8 Conclusion | 第93-96页 |
| 8.1 Limitations and justification of this study | 第94-96页 |
| Bibliography | 第96-101页 |
| Coding Schedule | 第101-102页 |
