| ABSTRACT | 第5-8页 |
| 摘要 | 第9-19页 |
| CHAPTER 1 INTRODUCTION | 第19-39页 |
| 1.1 Background of Research Domain | 第19-23页 |
| 1.2 Problem Statement | 第23-25页 |
| 1.3 Justification of Study | 第25-27页 |
| 1.3.1 Section 1 | 第25-26页 |
| 1.3.2 Section 2 | 第26-27页 |
| 1.4 Research Objectives | 第27-29页 |
| 1.5 Research Methods | 第29-30页 |
| 1.6 Innovation Points | 第30-31页 |
| 1.7 Conceptual Framework | 第31-34页 |
| 1.8 The Main Content of the Dissertation | 第34-39页 |
| CHAPTER 2 LITERATURE REVIEW AND RELEVANT THEORIES | 第39-72页 |
| 2.1 Overview and Perspectives of Governance | 第39-42页 |
| 2.2 Business Ecosystem Theory | 第42-45页 |
| 2.3 Related Perspectives of Business Ecosystem | 第45-49页 |
| 2.3.1 Leaders | 第46-47页 |
| 2.3.2 Contributors | 第47页 |
| 2.3.3 Users | 第47-48页 |
| 2.3.4 Environment | 第48-49页 |
| 2.4 Concept of Mobile Ecosystems | 第49-51页 |
| 2.5. Mobile Network Operators Ecosystems | 第51-57页 |
| 2.5.1 Mobile Network Operators as Platform Leaders | 第52-54页 |
| 2.5.2 Content Providers | 第54页 |
| 2.5.3 Distributors/Dealers | 第54-55页 |
| 2.5.4 Mobile Money Merchants | 第55页 |
| 2.5.5 Financial Institutions | 第55页 |
| 2.5.6 Managed-Service Firms | 第55-56页 |
| 2.5.7 Technology Providers | 第56-57页 |
| 2.6 Theory of Transaction Cost Economics | 第57-72页 |
| 2.6.1 Choice of Governance Mechanisms | 第59-64页 |
| 2.6.2 Transaction Dimensions | 第64-69页 |
| 2.6.3 Moderating Effects of Transaction Attributes on Governance Choice | 第69-72页 |
| CHAPTER 3 HYPOTHESES DEVELOPMENT | 第72-87页 |
| 3.1 Hypothesis Base on Transaction Cost Theory | 第72-75页 |
| 3.1.1 Asset Specificity | 第72-73页 |
| 3.1.2 Uncertainty | 第73-74页 |
| 3.1.3 Frequency of Transaction | 第74-75页 |
| 3.2. Moderating Effects of Exchange Dimensions on Governance Choice | 第75-78页 |
| 3.2.1 Uncertainty and Asset Specificity | 第76-77页 |
| 3.2.2 Frequency and Asset Specificity | 第77-78页 |
| 3.3 Hypotheses Based on Business Ecosystem Theory | 第78-87页 |
| 3.3.1 Relationship between the Mobile Network Operator and the Content Providers | 第78-79页 |
| 3.3.2 Relationship between the Mobile Network Operator and the Service-Managed Partners | 第79-81页 |
| 3.3.3 Relationship between the Mobile Network Operator and the Mobile Money Merchants . | 第81-82页 |
| 3.3.4 Relationship between the Mobile Network Operator and the Technology Providers | 第82-83页 |
| 3.3.5 Relationship between the Mobile Network Operator and the Financial Institutions | 第83-84页 |
| 3.3.6 Relationship between the Mobile Network Operator and the Distributors | 第84-87页 |
| CHAPTER 4 RESEARCH METHODOLOGY | 第87-114页 |
| 4.1 Research Design | 第87页 |
| 4.2 Data Collection Methods | 第87-89页 |
| 4.3 Scale Development | 第89-91页 |
| 4.4 Common Method Bias | 第91-92页 |
| 4.5 Survey Administration | 第92-94页 |
| 4.6 Analytical Procedures | 第94-114页 |
| 4.6.1 Exploratory Factor Analysis | 第95-104页 |
| 4.6.2 Confirmatory Factor Analysis | 第104-109页 |
| 4.6.3 Canonical Correlation Analysis (CCA) | 第109-114页 |
| CHAPTER 5 PRELIMINARY RESULTS | 第114-122页 |
| 5.1 Sample Characteristics | 第114-115页 |
| 5.2 Exploratory Factor Analysis and Reliability | 第115-122页 |
| 5.2.1 Governance Mechanisms | 第117-118页 |
| 5.2.2 Exchange Dimensions Constructs | 第118-122页 |
| CHAPTER 6 DETERMINANTS OF GOVERNANCE MECHANISMS | 第122-133页 |
| 6.1 Structural Equation Modeling | 第122-123页 |
| 6.2 Model Fit Assessment | 第123-133页 |
| CHAPTER 7 CHOICE OF GOVERNANCE MECHANISMS ADOPTED BY MNOs IN INFLUENCING RELATIONSHIP WITH ECOSYSTEM MEMBERS | 第133-190页 |
| 7.1 Canonical Correlation Analysis | 第133-134页 |
| 7.2 Measurement Model | 第134-135页 |
| 7.3. Analysis of Governance of Relationship between the Mobile Network Operator and the Content Providers | 第135-142页 |
| 7.3.1 Multivariate Test of Significance for relationship governance between the MNOs and content providers | 第136-137页 |
| 7.3.2 Eigen Values and Canonical Correlations for relationship governance between the MNOs and content providers | 第137-138页 |
| 7.3.3 Dimension Reduction Analysis for the governance of Relationship between the MNOs and Content Providers | 第138-139页 |
| 7.3.4 Canonical Correlations for the First Canonical Function concerning the Influence of Transaction Dimensions on Choice of Governance Mechanisms with Respective to the Relationship between The MNOs and Content Providers | 第139-141页 |
| 7.3.5 Presentation of Results and Discussion | 第141-142页 |
| 7.4. Analysis of Governance of Relationship between the MNOS and Service-Managed Partners | 第142-151页 |
| 7.4.1 Multivariate Test of Significance for Governance of Relationship between MNOs and Service-Managed Partners | 第143-144页 |
| 7.4.2 Eigen Values and Canonical Correlations for Governance of relationship between MNOs and Service-Managed Partners | 第144-145页 |
| 7.4.3 Dimension Reduction Analysis for Governance of Relationship between the MNOs and Service-Managed Partners | 第145-146页 |
| 7.4.4 Canonical Correlations for the First Canonical Function Concerning the Two Sets of Variables with Respective to the Governance of Relationship between MNOS and Service-Manage Partners | 第146-151页 |
| 7.5 Governance of Relationship between the MNOs and Mobile Money Merchants | 第151-159页 |
| 7.5.1 Multivariate Test of Significance on the Governance of Relationship between MNOs and Mobile Money Merchants | 第151-152页 |
| 7.5.2 Eigen Values and Canonical Correlations for on the Governance of Relationship between MNOs and Mobile Money Merchants | 第152-154页 |
| 7.5.3 Dimension Reduction Analysis for the relationship Governance between the MNOs and Mobile Money Merchants | 第154-155页 |
| 7.5.4 Canonical correlations for the First Canonical Function concerning the two sets of variables with respective to the Governance of Relationship between MNOs and Mobile Money Merchants | 第155-159页 |
| 7.6 Governance of Relationship between the MNOs and Technology Provider | 第159-167页 |
| 7.6.1 Multivariate Test of Significance on the Governance of Relationship between MNOs and Technology Providers | 第159-160页 |
| 7.6.2 Eigen Values and Canonical Correlations for the Governance of Relationship between MNOs and Technology Providers | 第160-161页 |
| 7.6.3 Dimension Reduction Analysis for the Governance of Relationship between the MNOs and Technology Providers | 第161-162页 |
| 7.6.4 Canonical correlations for the First Canonical Function concerning the two sets of variables with respective to the Governance of Relationship between MNOs and Technology Provider | 第162-167页 |
| 7.7 Governance of Relationship between the MNOs and Financial Institutions | 第167-177页 |
| 7.7.1 Multivariate Test of Significance for the Governance of Relationship between MNOs and Financial Institutions | 第168-169页 |
| 7.7.2 Eigen Values and Canonical Correlations for the Governance of Relationship between MNOs and Financial Institutions | 第169-170页 |
| 7.7.3 Dimension Reduction Analysis for the Governance of Relationship between the MNOs and Financial Institutions | 第170-171页 |
| 7.7.4 Canonical correlations for the First Canonical Function concerning the two sets of variables with respective to the Governance of Relationship between MNOs and Financial Institutions/Banks | 第171-177页 |
| 7.8 Governance of Relationship between the MNOs and Distributors | 第177-185页 |
| 7.8.1Multivariate Test of Significance for the Governance of Relationship between MNOs and Distributors/Dealers | 第177-178页 |
| 7.8.2Eigen Values and Canonical Correlations for the Governance Relationship between MNOs and Distributors/Dealer | 第178-180页 |
| 7.8.3 Dimension Reduction analysis for the Relationship Governance between the MNOs and Distributors/Dealers | 第180页 |
| 7.8.4 Canonical Correlations for the First Canonical Function concerning the two sets of variables with respective to for the Governance Relationship between MNOs and Distributors/Dealers | 第180-185页 |
| 7.9 Analysis at the System Level | 第185-190页 |
| 7.9.1 Analysis around the Mobile Network Ecosystem | 第185-188页 |
| 7.9.2 Summary of analysis around the Mobile Network Ecosystem | 第188-190页 |
| CHAPTER 8 CONCLUSION, LIMITATION, POLICY RECOMMENDATION AND FUTURE RESEARCH | 第190-200页 |
| 8.1 Conclusion | 第190-196页 |
| 8.2 Limitation | 第196-197页 |
| 8.3 Contribution | 第197-198页 |
| 8.3.1 Theoretical contribution | 第197-198页 |
| 8.3.2 Methodological contribution | 第198页 |
| 8.4 Policy and Managerial Implications | 第198-200页 |
| 8.4.1 Policy Implications | 第199页 |
| 8.4.2 Managerial Implications | 第199-200页 |
| REFERENCES | 第200-217页 |
| ACKNOWLEDGEMENT | 第217-219页 |
| APPENDIX | 第219-224页 |
| LIST OF PUBLICATIONS | 第224页 |
