| Innovation point | 第3-4页 |
| ACKNOWLEDGEMENT | 第4-5页 |
| Abstract | 第5-6页 |
| 摘要 | 第7-14页 |
| CHAPTER 1 Background Of This Thesis | 第14-28页 |
| 1.1 PROBLEM AND DIRECTIONS FOR FURTHER RESEARCH | 第15-16页 |
| 1.2 Barriers And Problems In Electronic Commerce | 第16-19页 |
| 1.3 Research Objective | 第19页 |
| 1.4 RESEARCH METHODOLOGY | 第19-20页 |
| 1.5 RESEARCH DESIGN | 第20-22页 |
| 1.6 Research Philosophy | 第22-23页 |
| 1.7 SOURCE OF DATA | 第23-24页 |
| 1.8 DATA COLLECTION METHOD | 第24-25页 |
| 1.9 DATA COLLECTION INSTRUMENT RESEARCH INSTRUMENT | 第25页 |
| 1.10 THE QUESTIONNAIRE DESIGN | 第25-26页 |
| The Choice of the Companies | 第26-28页 |
| CHAPTER 2 INTRODUCTION | 第28-50页 |
| 2.1 GLOBALIZATION | 第31-32页 |
| 2.2 Historical Development of Globalization | 第32-34页 |
| 2.3 Globalization and E-Commerce | 第34-35页 |
| 2.4 Global (International) Trade And Theories | 第35-44页 |
| 2.5 The Interaction Between Globalization and Economy | 第44-47页 |
| Conclusion | 第47-50页 |
| CHAPTER 3 ELECTRONIC COMMERCE DEFINITION, TOOLS,REGULATORY RELATIONS,PARTS,WORK AND TRANSACTIONS | 第50-64页 |
| 3.1 What is E-Commerce? | 第50-55页 |
| 3.2 Electronic Commercial Regulatory Relations | 第55-56页 |
| 3.3 Electronic Commerce Concept | 第56-57页 |
| 3.4 Entrepreneurship and E-Commerce | 第57-58页 |
| 3.5 Electronic Commercial Tools | 第58-62页 |
| Conclusion | 第62-64页 |
| CHAPTER 4 CHANGES IN E-COMMERCE AND REFLECTIONS ON ENTREPRENUERSHIP | 第64-78页 |
| 4.1 E-Business Capabilities | 第65-70页 |
| 4.2 Empty Or Half Full | 第70-72页 |
| 4.3 Advantages of Electronic Commerce | 第72-73页 |
| 4.4 Risks of Electronic Commerce | 第73-74页 |
| 4.5 The Situation of E-Commerce Market in the World | 第74-76页 |
| 4.6 E-Commerce Interaction With The Retail Sector | 第76-77页 |
| Conclusion | 第77-78页 |
| CHAPTER 5 SOCIAL MEDIA AS A NEW TRADE MARKETING TRUTH | 第78-88页 |
| 5.1 Social Media | 第78-79页 |
| 5.2 Basic Information On Social Media | 第79-80页 |
| 5.3 Social Media And Marketing | 第80-81页 |
| 5.4 SME's And The Social Media Truth | 第81页 |
| 5.5 Social Media With Rights | 第81-82页 |
| 5.6 Preferences Of Social Media | 第82-83页 |
| 5.7 Web Sites And Social Media Concepts | 第83-85页 |
| 5.8 Web And Social Network Sites Not Used As Marketing Agent | 第85-87页 |
| Conclusion | 第87-88页 |
| CHAPTER 6 WORLD EXAMPLES OF E-COMMERCE COMPANIES RELATED TO MARKINGPROCESS | 第88-100页 |
| 6.1 Amazon.com Overview(AMAZON.COM) | 第88-89页 |
| 6.2 Amazon.com's Establishment Process | 第89页 |
| 6.3 Booklet Development on the Internet and Reasons for Amazon.com's BookbindingBusiness | 第89-91页 |
| 6.4 Location of Amazon.com | 第91页 |
| 6.5 Development Stages of Amazon.com | 第91-93页 |
| 6.6 Amazon.com Vision and Corporate Values | 第93-94页 |
| 6.7 Amazon.com Branding Process | 第94-95页 |
| 6.8 Resignation Of Users | 第95页 |
| 6.9 Continuous Beating of Interest | 第95-96页 |
| 6.10 Customer Retention | 第96页 |
| 6.11 Getting information about Preferences | 第96页 |
| 6.12 Personalized Relationships | 第96页 |
| 6.13 Company Legal Issues | 第96-97页 |
| 6.14 Growth in E-commerce Sales | 第97页 |
| 6.15 Amazon.com's Electronic Trading Contribution | 第97-100页 |
| CHAPTER 7 RESULTS OF RESEARCH | 第100-106页 |
| 7.1 CONCLUSION AND IMPLICATION | 第102-106页 |
| References | 第106-108页 |
