| Acknowledgements | 第1-7页 |
| Abstract | 第7-9页 |
| 摘要 | 第9-13页 |
| List of Tables | 第13-14页 |
| Chapter 1 Introduction | 第14-18页 |
| ·Background of the Study | 第14-15页 |
| ·Significance of the Study | 第15-16页 |
| ·Overall Structure of the Thesis | 第16-18页 |
| Chapter 2 Literature Review | 第18-37页 |
| ·Figure-Ground Theory | 第19-26页 |
| ·Figure-Ground Segregation | 第19-21页 |
| ·The Relationship between Figure and Ground in Language | 第21-23页 |
| ·The Principle of “Pragnanz” | 第23-24页 |
| ·Prominent Principle | 第24-25页 |
| ·Principle of Cognitive Reference Point | 第25-26页 |
| ·Foregrounding | 第26-31页 |
| ·Definition of Foregrounding | 第26-29页 |
| ·Classification of Foregrounding | 第29-30页 |
| ·Functions of Foregrounding | 第30-31页 |
| ·The Application of Figure-Ground Theory in Foregrounding | 第31-35页 |
| ·Phonological Level | 第31-32页 |
| ·Lexical Level | 第32页 |
| ·Syntactic Level | 第32-33页 |
| ·Semantic Level | 第33-34页 |
| ·Textual Level | 第34-35页 |
| ·Stylistic Features of Advertising Language | 第35-37页 |
| Chapter 3 Methodology | 第37-41页 |
| ·Research Questions | 第37页 |
| ·Data Collection | 第37-39页 |
| ·Data Presentation | 第39-41页 |
| Chapter 4 Analysis of Foregrounding in Advertising English Based on Figure-Ground Theory | 第41-69页 |
| ·The Means Employed in Advertising English to Realize Foregrounding | 第41-45页 |
| ·Figure-Ground Interpretation of Foregrounding | 第45-66页 |
| ·Deviation | 第45-61页 |
| ·Overregularity | 第61-66页 |
| ·The Functions of the Use of Foregrounding in Advertising English | 第66-69页 |
| ·Linguistic Functions of Foregrounding | 第66-67页 |
| ·Practical Functions of Foregrounding | 第67-69页 |
| Chapter 5 Conclusion | 第69-72页 |
| ·Major Research Findings | 第69-70页 |
| ·Limitations of the Research | 第70页 |
| ·Suggestions for Further Study | 第70-72页 |
| References | 第72-75页 |
