| 摘要 | 第1-6页 |
| Abstract | 第6-10页 |
| Introduction | 第10-14页 |
| 1. Aim of the Study | 第10页 |
| 2. Significance of the Topic | 第10-11页 |
| 3. Methodology of the Study | 第11-13页 |
| 4. Organization of the Thesis | 第13-14页 |
| Chapter One Literature Review | 第14-18页 |
| ·Previous Study of Hedges Abroad | 第14-15页 |
| ·Previous Study of Hedges in China | 第15-16页 |
| ·Analysis of Hedges’ Definition | 第16-18页 |
| Chapter Two Linguistic Characteristics of English Advertisements | 第18-22页 |
| ·Lexical Features of English Advertisements | 第18-19页 |
| ·Syntactic Features of English Advertisements | 第19-20页 |
| ·Rhetorical Devices Used in English Advertisements | 第20-22页 |
| Chapter Three Hedges Applied in English Advertisements | 第22-26页 |
| ·Classification of Hedges in English Advertisements | 第22-24页 |
| ·Approximators | 第22-24页 |
| ·Shields | 第24页 |
| ·Frequency of Hedges in English Advertisements | 第24-26页 |
| Chapter Four Analysis of Hedges in English Advertisements | 第26-46页 |
| ·Analysis of Hedges Applying Cooperative Principle | 第27-37页 |
| ·Four Maxims of Cooperative Principle | 第27-28页 |
| ·Violation of Quantity Maxim | 第28-31页 |
| ·Violation of Quality Maxim | 第31-33页 |
| ·Violation of Relevance Maxim | 第33-34页 |
| ·Violation of Manner Maxim | 第34-37页 |
| ·Analysis of Hedges Applying Politeness Principle | 第37-40页 |
| ·Analysis of Hedges Applying Adaptation Theory | 第40-46页 |
| ·Hedges as Adaptation to Consumers’ Mental World | 第41-43页 |
| ·Hedges as Adaptation to Consumers’ Social World | 第43-44页 |
| ·Hedges as Adaptation to Consumers’ Physical World | 第44-46页 |
| Chapter Five Hedges’ Pragmatic Functions in English Advertisements | 第46-51页 |
| ·Enhancing Credibility and Objectivity | 第46-47页 |
| ·Heightening Attractiveness | 第47-48页 |
| ·Avoiding Absoluteness | 第48-49页 |
| ·Strengthening Persuasion | 第49-51页 |
| Conclusion | 第51-54页 |
| 1. Major Findings | 第51页 |
| 2. Implication | 第51-52页 |
| 3. Limitation and Suggestion | 第52-54页 |
| Bibliography | 第54-57页 |
| 作者简介及科研成果 | 第57-58页 |
| Acknowledgement | 第58页 |
