| 摘要 | 第1-5页 |
| Abstract | 第5-6页 |
| Acknowledgements | 第6-9页 |
| Introduction | 第9-14页 |
| Chapter One Apple --- A Manipulative Religion | 第14-27页 |
| ·Jobs --- a Persuasive Leader | 第14-21页 |
| ·Reality Distortion Field | 第14-17页 |
| ·Speeches of Jobs | 第17-21页 |
| ·Creating a Tense but Attractive Atmosphere | 第17-18页 |
| ·Introducing the Common Enemy | 第18-19页 |
| ·Diversion | 第19-20页 |
| ·The Use of Media | 第20-21页 |
| ·Steve Jobs and His Appleism | 第21-27页 |
| ·Appleism | 第21-23页 |
| ·The Story | 第21-22页 |
| ·The Antichrist | 第22页 |
| ·The Place of Worship | 第22页 |
| ·The Messiah | 第22-23页 |
| ·The Reasons for the Cult of Appleism | 第23-27页 |
| Chapter Two Apple’s Advertisements and Brand Image | 第27-43页 |
| ·Analysis of the Subtext in Apple’s Advertisements | 第27-34页 |
| ·Ethos as Brand Recognition | 第27-32页 |
| ·Analyzing Apple’s 1984 | 第32-34页 |
| ·Apple Retail Stores --- Establishment of Brand Image | 第34-43页 |
| ·Temples of Worship | 第35-37页 |
| ·Capital APPLE, Five Ways to Seduce Customers | 第37-39页 |
| ·Multisensory Experiences and Ownership | 第39-43页 |
| Chapter Three Apple’s Cultivation of Consumers’ Habits | 第43-58页 |
| ·Cultivation of Consumers’ Habits of Attention | 第43-49页 |
| ·Confidentiality Measures --- a Manipulative Tantalization | 第43-46页 |
| ·AppleGestapo --- Strict System of Confidentiality | 第43-44页 |
| ·iPod --- One Bomb Once a Year | 第44-46页 |
| ·Hunger Marketing | 第46-49页 |
| ·The Creation of Hunger | 第47-48页 |
| ·Steps Apple Takes to Make Customers Hungry | 第48-49页 |
| ·iTunes --- Cultivation of Consumers’ Habits of Usage | 第49-58页 |
| ·iTunes Music --- Chained Melody | 第50-53页 |
| ·Collecting Information for Tighter Control | 第53-58页 |
| Conclusion | 第58-60页 |
| Works Cited | 第60-61页 |
