| 摘要 | 第1-6页 |
| Abstract | 第6-10页 |
| Chapter 1 Introduction | 第10-22页 |
| ·Background and Significance | 第11-20页 |
| ·Internet Development at Home and Abroad | 第11-13页 |
| ·Virtual Community at Home and Abroad | 第13-17页 |
| ·Culture in Broad and Narrow Sense | 第17-18页 |
| ·Identity, Communication and Culture | 第18-20页 |
| ·How to Do the Research and Research Questions | 第20-22页 |
| Chapter 2 Literature Review | 第22-34页 |
| ·Virtual Community, Communication and Language | 第22-24页 |
| ·Identity | 第24-27页 |
| ·Clarification of Basic Concepts | 第27-31页 |
| ·Identity | 第27-29页 |
| ·Chinese Discussion-Oriented Virtual Community (CDVC) | 第29页 |
| ·CDVC Culture and Communication Culture | 第29-30页 |
| ·Text-based Communication | 第30-31页 |
| ·Premises and Argument | 第31-34页 |
| Chapter 3 Research Methodology | 第34-39页 |
| ·Design of the Study | 第34-36页 |
| ·Narrowing of Case Study Object | 第34-35页 |
| ·Methodology | 第35-36页 |
| ·Tianya Virtual Community as Case Study Sources | 第36-39页 |
| Chapter 4 Findings and Discussion | 第39-81页 |
| ·Communication Culture of CDVC | 第40-56页 |
| ·The History of CDVC | 第42-43页 |
| ·Orientation of CDVC | 第43-45页 |
| ·Values of CDVC | 第45-46页 |
| ·The Virtual Identity of CDVC Members | 第46-49页 |
| ·Construction of Virtual Face and Face-work in CDVC | 第49-56页 |
| ·The Construction of Identity of CDVC Members | 第56-66页 |
| ·The Construction of Identity on Multiple Dimensions | 第56-65页 |
| ·The Features of Identity construction of CDVC Members | 第65-66页 |
| ·Strengthening of Dominant Identity of CDVC Members | 第66-71页 |
| ·The Reason for Dominant Identity Strengthening | 第66页 |
| ·The Realization Forms of Dominant Identity Strengthening | 第66-71页 |
| ·Identity Crisis (Conflict) of CDVC Members | 第71-79页 |
| ·Crisis in Maintenance of Communication Culture Identity | 第71-76页 |
| ·Conflicts between Identities of Interest | 第76-78页 |
| ·Conflicts between Inherited Identities | 第78-79页 |
| ·The Reconstruction of Identity of CDVC Members | 第79-81页 |
| Chapter 5 Conclusion | 第81-89页 |
| ·Introduction | 第81页 |
| ·Summary of Findings | 第81-84页 |
| ·Conclusion of Summary | 第84-85页 |
| ·Limitation and Implication | 第85-89页 |
| References | 第89-94页 |
| Appendix A | 第94-95页 |
| Appendix B | 第95-99页 |
| Appendix C | 第99-112页 |
| Appendix D | 第112-118页 |
| Acknowledgements | 第118页 |
