| CHAPTER ONE INTRODUCTION | 第1-12页 |
| ·Rationale of the study | 第8-10页 |
| ·Objective of the study | 第10页 |
| ·Significance of the study | 第10-11页 |
| ·Organization of the study | 第11-12页 |
| CHAPTER TWO LITERATURE REVIEW | 第12-25页 |
| ·verview of Acculturation Strategies Theory | 第12-14页 |
| ·Definition of acculturation | 第12页 |
| ·John Berry’s acculturation model and acculturation strategies | 第12-14页 |
| ·Overview of Cultural Theories and Chinese Traditional Culture | 第14-19页 |
| ·Geert Hofstede’s cultural dimensions | 第14-17页 |
| ·Trompennars’cultural dimension | 第17-18页 |
| ·Chinese traditional culture | 第18-19页 |
| ·Overview of Crisis Management Theory | 第19-25页 |
| ·Definition of crisis management | 第20-21页 |
| ·Relevant concepts in crisis management | 第21-22页 |
| ·Crisis management principles and practices | 第22-25页 |
| CHAPTER THREE RESEARCH METHODOLOGY | 第25-35页 |
| ·Operational Definitions Used in the Thesis | 第25-27页 |
| ·Hypothesis and Sub-hypotheses | 第27-29页 |
| ·Research Method | 第29-35页 |
| ·Research design | 第29-30页 |
| ·Case collection, presentation and case analysis model | 第30-33页 |
| ·Survey data collection | 第33-35页 |
| CHAPTER FOUR RESEARCH RESULTS AND ANALYSIS | 第35-66页 |
| ·Crisis Management Situation in China –A Descriptive Approach | 第35-39页 |
| ·Case Presentation, Analysis and Results | 第39-59页 |
| ·Managing internal relations in CM | 第39-46页 |
| ·Managing employee relations | 第39-42页 |
| ·Managing management relations | 第42-45页 |
| ·Conclusions on managing internal relations | 第45-46页 |
| ·Managing external relations in CM | 第46-59页 |
| ·Managing government relations | 第46-49页 |
| ·Managing media relations | 第49-51页 |
| ·Managing general public relations | 第51-58页 |
| National sentiment concern | 第52-54页 |
| Particularistic culture concern | 第54-56页 |
| Concern of ethics--honesty and credibility | 第56-58页 |
| ·Conclusions on managing external relations | 第58-59页 |
| ·Questionnaire Survey and Results Analysis | 第59-66页 |
| CHAPTER FIVE CONCLUSIONS AND SUGGESTION | 第66-73页 |
| ·Conclusions of Study | 第66-67页 |
| ·Findings from cases study | 第66页 |
| ·Findings from questionnaire survey | 第66-67页 |
| ·Limitations of the Study and Indications for Future Research | 第67-68页 |
| ·Suggestions for MNCs in China | 第68-73页 |
| Appendix | 第73-75页 |
| Bibliography | 第75-76页 |
