| ABSTRACT | 第1-6页 |
| 内容提要 | 第6-8页 |
| CONTENTS | 第8-10页 |
| Section One. Enterprise Management Strategy In The Age Of Information Economy | 第10-15页 |
| Ⅰ The Development Of The Theory of Enterprise Management | 第10-11页 |
| Ⅱ The Main Content Of Enterprise Management Strategy | 第11-12页 |
| Ⅲ How To Implement Enterprise Management Strategy In The Age Of Information Economy | 第12-13页 |
| Ⅳ Dell Is Very Much A Representative Of Information Economy | 第13-15页 |
| Section Two. Dell's Strategy Concept | 第15-28页 |
| Ⅰ Dell's History And Great Achievements | 第15-20页 |
| Ⅱ Dell's Demander Strategy | 第20-28页 |
| ⅰ. Dell's Strategy Concept | 第20-22页 |
| ⅱ. How Dell Focuses On Its Customers Via Information Exchange | 第22-28页 |
| Section Three. Dell's Competition Strategy | 第28-40页 |
| Ⅰ Analysis On Competition Environment | 第28-30页 |
| Ⅱ Dell's Competition Strategy | 第30-33页 |
| ⅰ. Dell Takes Customers Not Competitors As The Core of Competition | 第30页 |
| ⅱ. Compete With Competitors In The Profit Pool of The Industry | 第30-32页 |
| ⅲ. Turn Disadvantage Into Profit | 第32-33页 |
| Ⅲ The Mines of Dell's Competitive Power | 第33-40页 |
| ⅰ. Dell's Direct Business Model | 第34-35页 |
| ⅱ. Direct And Close Relationship With Customers | 第35-36页 |
| ⅲ. Trade Information For Inventory | 第36-37页 |
| ⅳ. Virtual Integration With Suppliers | 第37-40页 |
| Section Four. Dell's Marketing Strategy | 第40-47页 |
| Ⅰ Customer Solution | 第40-42页 |
| Ⅱ Customer Cost | 第42-43页 |
| Ⅲ Convenience | 第43-44页 |
| Ⅳ Communication | 第44-47页 |
| Section Five. Dell's Culture Strategy: Be Direct Inside | 第47-52页 |
| Ⅰ Develop and Share One Strategy | 第47-48页 |
| Ⅱ Winning Culture | 第48-49页 |
| Ⅲ Focus On Its People | 第49-50页 |
| Ⅳ Communicate Fast And Deep Via Intranet | 第50-52页 |
| Section Six. How Dell Exerts Its Management Strategy In China | 第52-67页 |
| Ⅰ Dell Came to China with Its Direct Model | 第52-53页 |
| Ⅱ How Dell Deals With Challengers Faced in China | 第53-60页 |
| Ⅲ Dell Has A Good Achievement And Develops Fast in China | 第60-61页 |
| Ⅳ What Can Chinese PC Enterprises Learn From Dell | 第61-67页 |
| ⅰ. Online Selling Is Necessity | 第61-62页 |
| ⅱ. Know Customers More Than They Know Themselves | 第62-63页 |
| ⅲ. Lower Cost To Improve Competition Power | 第63-64页 |
| ⅳ. How To Diversify | 第64-67页 |
| Section Seven. Conclusion | 第67-69页 |
| Acknowledgements | 第69-70页 |
| References | 第70-71页 |
