| 英文摘要 | 第1-6页 |
| 中文摘要 | 第6-7页 |
| ABBREVIATIONS | 第7-8页 |
| CHAPTER 1 INTRODUCTION | 第8-17页 |
| 1．1 DEFINITION | 第8-10页 |
| 1．1．1 Public Speaking | 第8-9页 |
| 1．1．2 The Speech to Persuade | 第9-10页 |
| 1．2 NECESSITY OF THE STUDY OF PERSUASIVE PUBLIC SPEAKING | 第10-11页 |
| 1．3 PURPOSE OF THE RESEARCH | 第11-12页 |
| 1．4 THE CORPORA USED IN THE STUDY | 第12-15页 |
| 1．5 THE METHODS ADOPTED IN THE STUDY | 第15-16页 |
| 1．6 LAYOUT OF THE PAPER | 第16-17页 |
| CHAPTER 2 AN OVERVIEW OF PUBLIC SPEAKING | 第17-26页 |
| 2．1 DEVELOPMENT OF PUBLIC SPEAKING | 第17-20页 |
| 2．1．1 Historical Perspective: Rhetoric | 第17-18页 |
| 2．1．2 A Contemporary View: Public Speaking as Communication | 第18-20页 |
| 2．2 CLASSIFICATION OF PUBLIC SPEAKING | 第20页 |
| 2．3 GENERAL CHARACTERISTICS OF PERSUASIVE PUBLIC SPEAKING | 第20-21页 |
| 2．4 IMPORTANCE OF LANGUAGE IN PUBLIC SPEAKING | 第21-22页 |
| 2．5 GENERAL FEATURES OF VOCABULARY IN PUBLIC SPEAKING | 第22-26页 |
| 2．5．1 Appropriateness | 第23-24页 |
| 2．5．2 Vividness | 第24页 |
| 2．5．3 Clarity | 第24-26页 |
| CHAPTER 3 THEORETICAL CONSIDERATIONS | 第26-37页 |
| 3．1 STYLISTICS AND LANGUAGE VARIETIES | 第26-29页 |
| 3．1．1 Stylistics | 第26页 |
| 3．1．2 Language Varieties | 第26-29页 |
| 3．2 THE PRAGMATIC IMPLICATIONS OF PERSONAL PRONOUNS IN PPS | 第29-34页 |
| 3．2．1 Pronominal Pragmatics | 第29-31页 |
| 3．2．2 Personal Choice and Personal Meaning | 第31-34页 |
| 3．3 THE STUDY OF COHESIVE DEVICES | 第34-37页 |
| CHAPTER 4 LEXICAL ANALYSIS OF PERSUASIVE PUBLIC SPEAKING | 第37-89页 |
| 4．1 CHARACTERISTICS OF WORD DISTRIBUTION IN PPS | 第37-45页 |
| 4．2 LEXICAL COMPARISON BETWEEN PPS AND BENR, LOBA AND BROWNA | 第45-69页 |
| 4．2．1 Lexical Similarities between PPS and the Other Three Corpora | 第52-61页 |
| 4．2．2 Lexical Differences between PPS and the Other Three Corpora | 第61-69页 |
| 4．2．2．1 Lexical Features of the PPS Words beyond the Other Three Corpora | 第62-68页 |
| 4．2．2．2 Word Length of PPS | 第68-69页 |
| 4．3 CONNECTIVES IN PPS AND THE OTHER THREE CORPORA | 第69-73页 |
| 4．4 PPS WORDS AND CEB4 WORDS | 第73-89页 |
| 4．4．1 The Distribution of PPS Words within and beyond CEB4 | 第73-74页 |
| 4．4．2 Lexical Features of the Non-CEB4 Words in PPS | 第74-80页 |
| 4．4．2．1 Distribution of the Non-CEB4 Words in PPS | 第74-78页 |
| 4．4．2．2 Word-meaning Analysis of Non-CEB4 Words in PPS | 第78-80页 |
| 4．4．3 Formation of Non-CEB4 Words in PPS | 第80-89页 |
| CHAPTER 5 CONCLUSIONS | 第89-91页 |
| ACKNOWLEDGEMENTS | 第91-92页 |
| REFERENCES | 第92-94页 |
| APPENDIXI | 第94-107页 |
