| Abstract | 第4页 |
| Contents | 第5-7页 |
| List of Tables | 第7-8页 |
| List of Figures | 第8-9页 |
| 1. Introduction | 第9-12页 |
| 1.1 Statement and Significance of Research Problem | 第9页 |
| 1.2 Objectives of the Study | 第9页 |
| 1.3 Scope of the Study | 第9-10页 |
| 1.4 Conceptual Framework | 第10-11页 |
| 1.5 Definitions | 第11-12页 |
| 2. Literature Review and Research Framework | 第12-33页 |
| 2.1 History of the Telephone | 第12页 |
| 2.2 The Concept of 3G Mobile phone | 第12-15页 |
| 2.3 The concept of the Consumer behavior | 第15-18页 |
| 2.4 The concept of the Marketing Mix | 第18-22页 |
| 2.5 The concept of the Consumer Buyer | 第22-27页 |
| 2.6 The concept of Modernization | 第27-28页 |
| 2.7 The concept of Knowledge and understanding | 第28-29页 |
| 2.8 Related research | 第29-33页 |
| 3. Research Methodology | 第33-39页 |
| 3.1 Population and Samples | 第33-34页 |
| 3.2 Research Tools | 第34-37页 |
| 3.3 Collection of Data | 第37页 |
| 3.4 Data Analysis | 第37-39页 |
| 4. Results | 第39-62页 |
| 4.1 Analysis results data personal factor of the respondents | 第40-43页 |
| 4.2 Analysis results the opinions of consumers in Bangkok Metropolis | 第43-48页 |
| 4.3 Impact of knowledge and understanding on purchase decision | 第48-50页 |
| 4.4 Influence on the purchasing decisions | 第50页 |
| 4.5 Factors personal the marketing mix and level of knowledge and understanding with influence purchase decision | 第50-56页 |
| 4.6 Stepwise multiple regression analysis | 第56-62页 |
| 5. Conclusion and Implication | 第62-75页 |
| 5.1 Summary of the Study | 第62-63页 |
| 5.2 Conclusive results of the research study | 第63-68页 |
| 5.3 Discussion of research results | 第68-70页 |
| 5.4 Suggestions from the research study | 第70-73页 |
| 5.5 Suggestions for research in the future | 第73-75页 |
| Acknowledgments | 第75-76页 |
| References | 第76-78页 |
| Appendix A | 第78-87页 |
| Appendix B | 第87页 |
