| 中文摘要 | 第7-16页 |
| Abstract | 第16页 |
| Introduction | 第17-20页 |
| Organizational set-up | 第18-20页 |
| Chapter Ⅰ. The New Media Landscape:digitization and convergence | 第20-43页 |
| 1.1 A General Industry Overview | 第20-25页 |
| 1.2 The Media and Content Industry in the European context | 第25-28页 |
| 1.3 Focus:the TV Platform and its evolution in Europe | 第28-36页 |
| 1.4 The Digital Shift:the advent of the Digital Era and major changes | 第36-43页 |
| Chapter Ⅱ. The Broadcasting Sector:major organizational frameworks | 第43-82页 |
| 2.1 Diversification of Contents and New Fruition Models | 第43-45页 |
| 2.2 Technologies deployed for the different layers:from Aerial to TMT, toward the domination ofNGNs | 第45-49页 |
| 2.3 Focus:Innovative Fruition Modalities | 第49-56页 |
| 2.3.1 Linear vs. Non-Linear Services | 第49-55页 |
| 2.3.2 Broadcast vs. Broadband:integration and "competition" | 第55-56页 |
| 2.4 The New Internet Ecosystem:principal Business Models adopted | 第56-63页 |
| 2.4.1 "Assets-based" Models | 第56-58页 |
| 2.4.2 "Revenue-based" Models | 第58-61页 |
| 2.4.3 Mobile Ⅳ:new devices and the shift of the traditional model | 第61-63页 |
| 2.5 The transformation of the Value Chain:the Internet of Things | 第63-71页 |
| 2.5.1 The Disintermediation and Re-Intermediation phenomena | 第63-64页 |
| 2.5.2 The Traditional Broadcasting (or Legacy) Value Chain | 第64-66页 |
| 2.5.3 The Innovative Internet (or Digitalized) Value Chain | 第66-71页 |
| 2.6 The Final Outcome:a completely renovate Broadcasting Value Chain | 第71-76页 |
| 2.7 Digital Consumers Behavior:a New Culture of Openness | 第76-82页 |
| Chapter Ⅲ.The Regulatory Environment and the EC central role | 第82-123页 |
| 3.1 Public Service Broadcasting:a General Overview | 第82-96页 |
| 3.1.1 Major Sources of Funding of Member States' PSBs | 第85-93页 |
| 3.1.2 The Advertising Industry | 第93-96页 |
| 3.2 Media Freedom and Media Pluralism:an everlasting debate | 第96-109页 |
| 3.2.1 Implications Media Pluralism and Media Freedom have on the European Union Legislations:the TWFD and the AVMSD | 第103-109页 |
| 3.3 The EU Radio Spectrum Programme:Major Implications and Policies | 第109-114页 |
| 3.4 Supporting the Spectrum Ecosystem:the Neutrality of the Net | 第114-123页 |
| 3.4.1 The Technological Neutrality | 第114-115页 |
| 3.4.2 The Network Neutrality | 第115-119页 |
| 3.4.3 The Issue of Copyrights in the Digital Era:the DRM | 第119-123页 |
| Chapter Ⅳ.The New TV Landscape:an enhanced Multidimensional World | 第123-173页 |
| 4.1 Transformations and implications:new players and new structures | 第123-129页 |
| 4.1.1 The ever-increasing centrality of Contents | 第124-125页 |
| 4.1.2 Required Cost Reduction interventions | 第125-127页 |
| 4.1.3 Extending the evolved Value Chain | 第127-129页 |
| 4.2 How the Future will look like:Three Alternative Scenarios | 第129-156页 |
| 4.2.1 First Scenario:Linear TV(no Internet)dominance | 第132-136页 |
| 4.2.2 Second Scenario:Connected-TV and Cloud-TV dominance | 第136-147页 |
| 4.2.3 Third Scenario:Handheld-TV dominance | 第147-156页 |
| 4.3 The Next Broadcasting Landscape:the final outcome and consequent implications for playersand organizational structures | 第156-173页 |
| 4.3.1 "It's not rocket science":the BBC Model | 第159-162页 |
| 4.3.2 The Importance of Digital Rights Management | 第162-165页 |
| 4.3.3 Toward the Constitution of a European Single Market:the European Commission "ConnectedContinent" Proposal | 第165-173页 |
| Conclusions | 第173-175页 |
| Bibliography | 第175-189页 |
| Acknowledgements | 第189-190页 |
