| ABSTRACT | 第1-5页 |
| 内容摘要 | 第5-9页 |
| Chapter I Introduction | 第9-12页 |
| Chapter II Cultural Products and Trade | 第12-16页 |
| ·Key Concepts and Definitions | 第12-14页 |
| ·The Nature of Cultural Trade | 第14-16页 |
| Chapter III The Development of Korean Cultural Trade | 第16-30页 |
| ·The Overview of Korean Cultural Trade | 第16-24页 |
| ·The Growth of Korean Cultural Trade | 第16-18页 |
| ·Three Major Fields of Korean Cultural Trade | 第18-24页 |
| ·Causes of the Success of Korean Cultural Trade | 第24-30页 |
| ·Administrative Supports from Governments | 第25-26页 |
| ·Perfect System of Human Resources Training | 第26-27页 |
| ·Excellent International Marketing Methods | 第27-28页 |
| ·Abundant Funds Supports | 第28-30页 |
| Chapter IV The Development of China's Cultural Trade | 第30-50页 |
| ·The Situation of China's Cultural Trade | 第30-36页 |
| ·Three Major Fields of China's Cultural Industry | 第36-40页 |
| ·Television and Movie Industry | 第36-38页 |
| ·Performing Art Industry | 第38-39页 |
| ·Publishing Industry | 第39-40页 |
| ·Existing Problems | 第40-43页 |
| ·Weak Position in China's Foreign Trade | 第41页 |
| ·A Small Percentage Globally | 第41-42页 |
| ·Structure in Imbalance | 第42页 |
| ·Lack of Cultural Pioneers | 第42-43页 |
| ·The Elements Hindering the Development of China's Cultural Trade | 第43-50页 |
| ·Less Protection for Domestic Cultural Market | 第43-44页 |
| ·Shortage of Scale Economy | 第44-45页 |
| ·Disorder of Competition in Cultural Market | 第45页 |
| ·Insufficiency of Market Exploitation | 第45-47页 |
| ·Lack of Fund | 第47-48页 |
| ·Technology Restriction | 第48-49页 |
| ·Lack of Effective Management System | 第49-50页 |
| Chapter V Implications of Korea's Success to China | 第50-69页 |
| ·Governments' Supports | 第50-58页 |
| ·Legalization of Intellectual Property Rights | 第50-52页 |
| ·Reforms of Governments' Function | 第52-56页 |
| ·Expanding Investment Channel and Financing Cultural Industry | 第56-57页 |
| ·Perfection of Cultural Industry Policy and Macro-Control Strengthening | 第57-58页 |
| ·Cultural Industry's Efforts | 第58-62页 |
| ·Industrial Restructuring | 第58-60页 |
| ·Human Resource Development | 第60-62页 |
| ·Chinese Culture Heritage Utilization | 第62页 |
| ·Enterprises'Action Programs | 第62-69页 |
| ·Focus on International Marketing | 第63-65页 |
| ·Perfection of Enterprise Management for Competitiveness | 第65-66页 |
| ·Technology and Products Innovation | 第66-69页 |
| Chapter VI Conclusion | 第69-71页 |
| REFERENCES | 第71-74页 |
| ACKNOWLEDGEMENT | 第74-76页 |
