| ABSTRACT | 第1-7页 |
| ABSTRACT (In Chinese) | 第7-8页 |
| ACKNOWLEDGEMENTS | 第8-10页 |
| TABLE OF CONTENTS | 第10-13页 |
| LIST OF FIGURES | 第13-14页 |
| CHAPTER 1: INTRODUCTION | 第14-21页 |
| ·Background | 第15-17页 |
| ·Objectives of the Study | 第17-18页 |
| ·Scope of the Study | 第18-19页 |
| ·Significant of the Study | 第19页 |
| ·Structure of the Study | 第19-21页 |
| CHAPTER 2: LITERATURE REVIEW | 第21-48页 |
| ·Understanding Corporate Social Responsibility (CSR) | 第22-29页 |
| ·Introduction | 第22-23页 |
| ·Defining School | 第23-24页 |
| ·Definition of CSR | 第24-27页 |
| ·Definition at a Glance | 第27-28页 |
| ·Conclusion | 第28-29页 |
| ·Evolution of Corporate Social Responsibility (CSR) | 第29-34页 |
| ·Introduction | 第29页 |
| ·How CSR Began | 第29-31页 |
| ·Development and Global Economics: CSR Bridge | 第31-32页 |
| ·Corporate Social Contract and CSR | 第32页 |
| ·The Evolution Phase of CSR | 第32-33页 |
| ·Contributors of CSR | 第33-34页 |
| ·Theoretical | 第34-48页 |
| ·Introduction | 第34页 |
| ·Nature of Corporate Social Responsibility | 第34页 |
| ·Drivers of Corporate Social Responsibility | 第34-37页 |
| ·Social Response Strategy | 第37-38页 |
| ·Social Responsibility Philosophy | 第38-39页 |
| ·Principles of Corporate Social Responsibility | 第39-40页 |
| ·CSR Guiding Theory | 第40-42页 |
| ·Market Oriented Theories | 第40-41页 |
| ·Government Oriented Theories | 第41-42页 |
| ·Models of Corporate Social Responsibility | 第42-47页 |
| ·Four Parts Model | 第42-43页 |
| ·Need Hierarchy Model | 第43-44页 |
| ·Pyramid Model | 第44-46页 |
| ·Three Domain Model | 第46-47页 |
| ·Conclusion | 第47-48页 |
| CHAPTER 3: RESEARCH METHODOLOGY | 第48-52页 |
| ·Introduction | 第49页 |
| ·Choice of Method | 第49-50页 |
| ·Information Sources | 第50页 |
| ·Collection of Information | 第50-51页 |
| ·Information Analysis and Discussion | 第51页 |
| ·Presenting the Findings | 第51-52页 |
| CHAPTER 4: BUSINESS BASED THREE CIRCLE MODEL AND ANALYSIS | 第52-69页 |
| ·Introduction | 第53页 |
| ·Business Classification | 第53-54页 |
| ·Stable Definition and Classification of CSR | 第54-55页 |
| ·Principle of the Model: Principle of Specification | 第55页 |
| ·Issues Related with Previous Model | 第55-58页 |
| ·Four Part Model | 第56页 |
| ·Need Hierarchy Model | 第56-57页 |
| ·Pyramid Model | 第57页 |
| ·Three Domain Model | 第57-58页 |
| ·Business Based Three Circle Model: The Proposed Model | 第58-61页 |
| ·Strategic Philanthropy: A New Concept for Business | 第61-63页 |
| ·Corporate Activities: Finding a placing on CSR Continuum | 第63-67页 |
| ·CSR Continuum and Firm Performance | 第65-67页 |
| ·Principles to Choose CSR Strategy | 第67-69页 |
| CHAPTER 5: CSR PLANNING, IMPLEMENTATION AND MEASUREMENT | 第69-77页 |
| ·Introduction | 第70页 |
| ·Factors to Remember in Planning CSR | 第70-71页 |
| ·CSR Planning Process | 第71-75页 |
| ·Identifying Core Competencies | 第71-72页 |
| ·Scanning the Environment | 第72页 |
| ·Defining Social Needs | 第72页 |
| ·Prioritizing Social Needs | 第72页 |
| ·Formulation of Objectives | 第72-73页 |
| ·Determining an Implementation Posture | 第73-74页 |
| ·Implementing the Program | 第74页 |
| ·Measuring CSR Performance | 第74-75页 |
| ·Limits of Corporate Social Responsibility | 第75-77页 |
| CHAPTER 6: CONCLUSION | 第77-84页 |
| ·Introduction | 第78页 |
| ·Findings | 第78-80页 |
| ·Recommendations | 第80-82页 |
| ·Limitations of the Research | 第82-83页 |
| ·Direction for Further Research | 第83-84页 |
| REFERENCES | 第84-89页 |
