| Acknowledgements | 第1-5页 |
| Abstract in Chinese | 第5-7页 |
| Abstract in English | 第7-11页 |
| Introduction | 第11-12页 |
| Chapter One Basic Knowledge and Previous Studies of Advertising | 第12-21页 |
| ·Basic Knowledge about Advertising | 第12-16页 |
| ·The Definition of Advertising | 第12页 |
| ·Types of Advertising | 第12-14页 |
| ·Purpose and Function of Advertising | 第14页 |
| ·Structure of Advertisements | 第14-16页 |
| ·Previous Linguistic Studies on Advertising | 第16-20页 |
| ·Linguistic and Social Function Study of Advertising | 第16-17页 |
| ·Discourse Study of Advertising Language | 第17-18页 |
| ·Pragmatic Analysis of Written Advertising Language | 第18页 |
| ·Study of Aspects in Advertising | 第18-19页 |
| ·Functional Analysis of Advertising Language | 第19-20页 |
| ·Conclusion | 第20-21页 |
| Chapter Two Concept and Definition of Grammatical Cohesion | 第21-31页 |
| ·The Concept of Cohesion | 第21页 |
| ·Grammatical Cohesion | 第21-27页 |
| ·Reference | 第22-24页 |
| ·Substitution/Ellipsis | 第24-25页 |
| ·Conjunction | 第25-27页 |
| ·Cohesion and Coherence | 第27-29页 |
| ·Definition of Coherence | 第27页 |
| ·Relation Between Cohesion and Coherence | 第27-29页 |
| ·Conclusion | 第29-31页 |
| Chapter Three Description of Grammatical Cohesion in Print Advertising English | 第31-42页 |
| ·Data Collection and Research Procedure | 第31-33页 |
| ·Distribution of Grammatical Cohesion in Advertising English | 第33-41页 |
| ·Reference | 第33-38页 |
| ·Pronouns and Demonstratives | 第34-37页 |
| ·Comparatives | 第37-38页 |
| ·Substitution/Ellipsis | 第38-39页 |
| ·Conjunction | 第39-41页 |
| ·Conclusion | 第41-42页 |
| Chapter Four Discussion: Features of Grammatical Cohesion in Print Advertising English | 第42-63页 |
| ·Reference | 第43-54页 |
| ·Pronouns and Demonstratives | 第43-52页 |
| ·Comparatives | 第52-54页 |
| ·Substitution/Ellipsis | 第54-59页 |
| ·Conjunction | 第59-63页 |
| Conclusion | 第63-65页 |
| Appendix | 第65-71页 |
| Bibliography | 第71-72页 |
