| ACKNOWLEDGEMENT | 第1-5页 |
| 内容摘要 | 第5-8页 |
| ABSTRACT | 第8-14页 |
| Introduction | 第14-18页 |
| Chapter Ⅰ Cultural Differences between China and America | 第18-30页 |
| ·The Definition and Features of Culture | 第18-19页 |
| ·Cultural differences between China and the U.S | 第19-30页 |
| Chapter Ⅱ Case study | 第30-53页 |
| ·Impact of Cultural Differences on Sino-American Business Management | 第30-35页 |
| ·The Significance of Corporate Culture for Sino-American Multinational Corporations' Development | 第35-39页 |
| ·Impact of Cultural Differences on Cross-cultural Marketing | 第39-45页 |
| ·Impact of Cultural Differences on Cross-cultural Negotiation | 第45-53页 |
| Chapter Ⅲ Strategic Methods for Dealing with Cultural Differences | 第53-58页 |
| ·Challenges that Cultural Differences bring to Cross-border Business Operating | 第53-54页 |
| ·Strategic Methods for Dealing with Cultural Differences | 第54-58页 |
| Conclusion | 第58-60页 |
| Bibliography | 第60-62页 |
