| 摘要 | 第4-5页 |
| ABSTRACT | 第5页 |
| CONTENTS | 第6-8页 |
| LIST OF FIGURES | 第8-9页 |
| LIST OF TABLES | 第9-10页 |
| INTRODUCTION | 第10-12页 |
| CHAPTER 1 THE RELATIONSHIP BETWEEN BUSINESSES, INNOVATION AND ENVIRONMENT | 第12-38页 |
| 1.1 What is innovation? | 第12-24页 |
| 1.1.1 Definition | 第12-16页 |
| 1.1.2. Intense innovation is the key of competitiveness | 第16-19页 |
| 1.1.3. From R&D to RID | 第19-24页 |
| 1.2. A new demand from the civil society | 第24-30页 |
| 1.2.1. Growing concerns from the civil society | 第24-26页 |
| 1.2.2. The growing knowledge of customers | 第26-28页 |
| 1.2.3. The intensification of environmental regulations | 第28-30页 |
| 1.3. The environment as a driving force to innovation | 第30-38页 |
| 1.3.1. History of the perception of the concept of environment | 第30-33页 |
| 1.3.2. The importance of technology in the protection of the environment | 第33-35页 |
| 1.3.3. An opportunity to create value or new businesses | 第35-38页 |
| CHAPTER 2. ENVIRONMENTAL INNOVATION | 第38-56页 |
| 2.1. The different levels of Environmental innovation | 第38-46页 |
| 2.1.1. Incremental innovation | 第38-42页 |
| 2.1.2. Radical innovation | 第42-44页 |
| 2.1.3. New innovation cluster | 第44-46页 |
| 2.2. The different forms of Environment-friendly innovation | 第46-56页 |
| 2.2.1. Process innovation | 第48-51页 |
| 2.2.2. Product innovation | 第51-53页 |
| 2.2.3. System innovation | 第53-56页 |
| CHAPTER 3. LOOKING AT THE AIRLINE INDUSTRY | 第56-96页 |
| 3.1. The airline industry: a sector facing new challenges | 第56-63页 |
| 3.1.1. Strong dependences on external factors | 第56-59页 |
| 3.1.2. The French context | 第59-61页 |
| 3.1.3. The Chinese context | 第61-63页 |
| 3.2. The eco-design initiative at Air France | 第63-90页 |
| 3.2.1. Context of the project | 第63-66页 |
| 3.2.2. New long-haul economy class tableware | 第66-69页 |
| 3.2.3. Flying Blue mails: Understanding the product | 第69-87页 |
| 3.2.4. Flying Blue mails project: Find and assess solutions | 第87-90页 |
| 3.3. Analysis of the results and next steps | 第90-96页 |
| 3.3.1. Critical review of the outcomes | 第90-92页 |
| 3.3.2. Expending eco-design to the entire customer’s experience | 第92-94页 |
| 3.3.3. Expending eco-design to the industrial activity of Air France | 第94-96页 |
| CHAPTER 4 CONCLUSIONS | 第96-98页 |
| REFERENCES | 第98-99页 |
| ACKNOWLEDGEMENT | 第99-100页 |
| RESUME | 第100页 |
