| Acknowledgements | 第1-7页 |
| Abstract | 第7-9页 |
| 摘要 | 第9-14页 |
| Chapter One Introduction | 第14-17页 |
| ·Background of the study | 第14-15页 |
| ·Research objective and significance | 第15页 |
| ·General structure | 第15-17页 |
| Chapter Two Literature Review | 第17-28页 |
| ·Studies of automobile advertisement | 第17-21页 |
| ·Definition of advertising and advertising language | 第17-18页 |
| ·Function and objective of advertising | 第18-19页 |
| ·Previous study on advertising | 第19-21页 |
| ·Researches abroad | 第19-20页 |
| ·Researches at home | 第20-21页 |
| ·Studies of presupposition | 第21-28页 |
| ·Definition of presupposition | 第21-22页 |
| ·Classification of presupposition | 第22-26页 |
| ·Semantic presupposition | 第22-24页 |
| ·Pragmatic presupposition | 第24-26页 |
| ·Previous studies on presupposition in advertising language | 第26-28页 |
| Chapter 3 Research Design | 第28-30页 |
| ·Data collection | 第28页 |
| ·Research methodology | 第28-29页 |
| ·Research question | 第29-30页 |
| Chapter 4 Data Analysis and Results | 第30-53页 |
| ·Linguistic features of automobile advertising language | 第30-33页 |
| ·Lexical features | 第30-31页 |
| ·Syntactical features | 第31-32页 |
| ·Rhetorical features | 第32-33页 |
| ·Classification of presupposition in automobile advertising language | 第33-43页 |
| ·Existential presupposition | 第34-35页 |
| ·Fact presupposition | 第35-37页 |
| ·Highly context-bound presupposition | 第37-41页 |
| ·Belief presupposition | 第38-39页 |
| ·State presupposition | 第39-40页 |
| ·Behavior presupposition | 第40-41页 |
| ·A quantitative analysis of frequency and distribution of pragmatic presuppositionin English automobile advertising language | 第41-43页 |
| ·Functions of pragmatic presupposition in English automobile advertisement | 第43-53页 |
| ·Pragmatic presupposition and English automobile advertising language | 第44-47页 |
| ·Strengthen the conciseness of advertising language | 第44-46页 |
| ·Adding to the humor of advertising language | 第46-47页 |
| ·Pragmatic presupposition and the information of English automobile advertisement | 第47-49页 |
| ·Pragmatic presupposition and the psychology of the consumers | 第49-50页 |
| ·Pragmatic presupposition and the culture of the consumers | 第50-51页 |
| ·Pragmatic presupposition and the marketing strategy of English automobileadvertisement | 第51-53页 |
| Chapter 5 Conclusion | 第53-57页 |
| ·Major findings | 第53-55页 |
| ·Implications | 第55-56页 |
| ·Limitations of this study | 第56页 |
| ·Suggestions for the further research | 第56-57页 |
| References | 第57-61页 |
| Appendix | 第61-65页 |
| 攻读硕士期间发表论文 | 第65-66页 |
