| Abstract | 第1-5页 |
| 摘要 | 第5-6页 |
| Figures and Tables | 第6-9页 |
| Introduction | 第9-12页 |
| Chapter 1. Theoretical and Research Background | 第12-32页 |
| ·Culture and Computer-Mediated Communication (CMC) | 第12-21页 |
| ·Definition of Culture | 第12-13页 |
| ·Individualism/Collectivism | 第13-17页 |
| ·Expanded View Over Hofstede’s Cultural Dimensions | 第17-19页 |
| ·Cultural Dimensions That Appeared on CMC | 第19-21页 |
| ·Uses and Gratifications | 第21-23页 |
| ·Self-disclosure and CMC | 第23-28页 |
| ·Definition of Self-Disclosure | 第23-24页 |
| ·Self-Disclosure and Relationship Development | 第24-25页 |
| ·Self-Disclosure, Gender and Culture | 第25-28页 |
| ·Social Networking Sites (SNS) | 第28-32页 |
| ·A History of Xiaonei.com | 第30页 |
| ·Previous Study on SNS | 第30-32页 |
| Chapter 2 Research Methodology | 第32-43页 |
| ·Research Questions | 第32页 |
| ·Respondents | 第32-34页 |
| ·Procedures | 第34页 |
| ·Materials and Measures | 第34-37页 |
| ·Demographic Information and User Habit | 第34-35页 |
| ·Papachariss and Rubin’s Internet Motives Scale (2000) | 第35页 |
| ·Triandis’Collectivism/Individualism Scale (1995) | 第35-36页 |
| ·Wheeless and Grotz’s Revised Self-Disclosure Scale (1976) | 第36-37页 |
| ·Reliability and Validity | 第37-39页 |
| ·Reliability for Internet Motive Scale | 第37页 |
| ·Reliability for Cultural Dimensions | 第37-38页 |
| ·Reliability for Online Self-Disclosure | 第38-39页 |
| ·Factor Analysis | 第39-43页 |
| Chapter 3 Data Analyses and Results | 第43-49页 |
| ·Uses and Gratifications of Xiaonei | 第43-45页 |
| ·Cultural Dimension Groups | 第45页 |
| ·Relationships among I/C, Self-Disclosure and SNS Motives | 第45-47页 |
| ·Individualism and Self-Disclosure | 第47-49页 |
| Chapter 4 Discussion and Implications | 第49-53页 |
| ·Discussion | 第49-51页 |
| ·Limitations and Implications for Future Study | 第51-52页 |
| ·Conclusion | 第52-53页 |
| References | 第53-58页 |
| Appendix1 Demographic Information | 第58-59页 |
| Appendix2 SNS Motivation Survey | 第59-61页 |
| Appendix3 Value Orientation Questionnaire | 第61-63页 |
| Appendix4 Revised Self-disclosure Scale | 第63-65页 |
| Appendix5 | 第65-72页 |
