| Abstract | 第4页 |
| 1. Introduction | 第6-14页 |
| 1.1.Problem Statement | 第7-8页 |
| 1.2.Research Objectives and Research Questions | 第8-9页 |
| 1.3.The meanings of the researchand Research Structure | 第9-13页 |
| 1.4.Novelty of the research | 第13-14页 |
| 2. Research Background and Literature review | 第14-27页 |
| 2.1.An approach of the Megamarketing thinking | 第14-17页 |
| 2.2.A review of the different ways to promote foreign goods in China | 第17-19页 |
| 2.3.A review of Chinese consumers' characteristics and marketing features | 第19-23页 |
| 2.4.A review of current situation of China's chocolate market | 第23-25页 |
| 2.5.Summary of the collected information | 第25-27页 |
| 3. Methodology | 第27-35页 |
| 3.1.An explanation of the use of Grounded Theory | 第27-31页 |
| 3.2.An explanation of the use a case study research method | 第31页 |
| 3.3.An explanation of the use a qualitative comparative analysis | 第31页 |
| 3.4.An explanation of the use an extrapolation method | 第31-35页 |
| 4. Case Study | 第35-49页 |
| 4.1.Dove brand study based on the 8P's model | 第35-44页 |
| 4.2.Comparison analysis with the Russian brand | 第44-47页 |
| 4.3.Forecasting imports of Russian chocolate to China | 第47-49页 |
| 5. Conclusion | 第49-54页 |
| 5.1.Suggestions for Russian chocolate brand for increasing import and sales in the Chinese market | 第50-54页 |
| 6. References | 第54-55页 |
