| ACKNOWLEDGEMENTS | 第4-6页 |
| ABSTRACT | 第6页 |
| 摘要 | 第7-8页 |
| LIST OF ABBREVIATIONS | 第8-21页 |
| Chapter Ⅰ Introduction | 第21-29页 |
| 1.1 Research Background | 第21-23页 |
| 1.1.1 Gene Sequencing Industry Background | 第21-22页 |
| 1.1.2 HD Group Development Background | 第22-23页 |
| 1.2 Research Purpose and Significance | 第23-25页 |
| 1.3 Research Methods | 第25页 |
| 1.4 Main Content and Research Structure | 第25-27页 |
| 1.5 Innovation Points | 第27-29页 |
| Chapter Ⅱ Literature Review | 第29-38页 |
| 2.1 Key Concepts | 第29-30页 |
| 2.1.1 Integration Strategy | 第29页 |
| 2.1.2 Definition of the scope of "gene sequencing business" in this paper | 第29页 |
| 2.1.3 Technical Terms | 第29-30页 |
| 2.2 Enterprise Strategic Management | 第30-32页 |
| 2.2.1 A Brief Introduction to Strategic Management | 第30-31页 |
| 2.2.2 Biotechnology Industry Strategic Management | 第31-32页 |
| 2.3 Vertical Integration Strategy Study | 第32-36页 |
| 2.3.1 The Concept of Vertical Integration Strategy | 第32-33页 |
| 2.3.2 The Advantages and Limitations of the Vertical Integration | 第33-35页 |
| 2.3.3 Vertical Integration Strategy in Biopharmaceutical Company | 第35-36页 |
| 2.4 Horizontal Integration Strategy Study | 第36-38页 |
| 2.4.1 The Concept of Horizontal Integration Strategy | 第36页 |
| 2.4.2 Horizontal Integration Advantages and Limitations | 第36-37页 |
| 2.4.3 Bio-pharmaceutical Companies' Horizontal Integration Strategy | 第37-38页 |
| Chapter Ⅲ Case Description | 第38-44页 |
| 3.1 Introduction to HD Group | 第38-39页 |
| 3.2 HD Group Gene Sequencing Business Introduction | 第39-42页 |
| 3.2.1 Core Business .. Gene Detection Service | 第39-40页 |
| 3.2.2 Upstream Business .. Sequencing and Reagent | 第40-41页 |
| 3.2.3 Business Overall Layout | 第41-42页 |
| 3.3 Gene Sequencing Business Development status and strategy of HD Group | 第42-44页 |
| 3.3.1 Strategic issues for the period 2010-2016 | 第42-43页 |
| 3.3.2 Strategic issues beyond 2016 | 第43-44页 |
| Chapter Ⅳ The Development Trend of Gene Sequencing Industry and the Strategic Environment of HD Gene Sequencing Business | 第44-62页 |
| 4.1 Development Environment Analysis of Gene Sequencing Industry (PEST) | 第44-49页 |
| 4.1.1 Industry Policy | 第44-46页 |
| 4.1.2 Technology development trend | 第46-48页 |
| 4.1.3 Social environment | 第48-49页 |
| 4.1.4 Economic environment | 第49页 |
| 4.2 Market analysis of gene sequencing industry | 第49-51页 |
| 4.2.1 Market status and growth trend | 第49-51页 |
| 4.2.2 Application field and potential market capacity | 第51页 |
| 4.3 Analysis of market competition situation in gene sequencing industry | 第51-59页 |
| 4.3.1 Industrial chain analysis of gene sequencing industry | 第51-53页 |
| 4.3.2 Industry competition pattern and competition focus | 第53-58页 |
| 4.3.3 Main competitor analysis of HD Group's gene sequencing business | 第58-59页 |
| 4.3.4 Summary | 第59页 |
| 4.4 The strategic opportunities and challenges faced by HD Group's gene sequencing business | 第59-62页 |
| 4.4.1 Opportunities of gene sequencing business of HD Group | 第59-60页 |
| 4.4.2 Challenges of gene sequencing business of HD Group | 第60-62页 |
| Chapter Ⅴ Research on the Version 1.0 Integrated Development Strategy of HD Group | 第62-72页 |
| 5.1 Basis of Integrated Development Strategy for Gene Sequencing Business in HD Group | 第62-64页 |
| 5.1.1 Strategic Goal of HD Group’s Gene Sequencing Business | 第62页 |
| 5.1.2 HD Group’s Integration Strategy Derives From the Industry Pattern | 第62-63页 |
| 5.1.3 Outstanding Strategic Benefits Achieved by Integration Strategy | 第63-64页 |
| 5.1.4 Risks Posed by HD Group’s 1.0 Integration Strategy | 第64页 |
| 5.2 Content of the Version 1.0 Integrated Development Strategy in HD Group | 第64-70页 |
| 5.2.1 Expand Sequencing Services Scale and Become World’s Leading Scientific Research Company of Sequencing Service | 第65页 |
| 5.2.2 Backward Integration, acquisition of sequencers to break up Upstream Monopoly | 第65-66页 |
| 5.2.3 Forward integration, open and Cultivate NGS Based Sequencing Service Market Through Forward Integration (Take NIPT for Example) | 第66-69页 |
| 5.2.4 Horizontal integration: expand application domain (judicature, agriculture) | 第69-70页 |
| 5.3 Implementation Assessment of HD Group’s Version 1.0 Integrated Development Strategy for Gene Sequencing Business | 第70-72页 |
| 5.3.1 Effect of HD Group Integration Strategy Version 1.0 | 第70-71页 |
| 5.3.2 Review of the issues raised by HD Group Integration Strategy version 1. | 第71-72页 |
| Chapter Ⅵ GE Matrix Analysis of key Subbusinesses of Gene sequencing in HD Group and suggestions for implementing Integrated Development Strategy version 2.0 | 第72-84页 |
| 6.1 Overview of key Subunit Business of Gene sequencing in HD Group | 第72-73页 |
| 6.2 GE Matrix Evaluation of Industry attractiveness and Self-Competitiveness of key Subbusinesses of Gene sequencing in HD Group | 第73-78页 |
| 6.2.1 HD sequencer business: the industry is attractive, but its competitiveness needs to be improved | 第74-75页 |
| 6.2.2 HD sequencing services: large overall capacity, but weak development of tumor products | 第75-76页 |
| 6.2.3 HD Clinical Detection Market Channel Construction: lack of Network coverage, need Strategic layout | 第76-77页 |
| 6.2.4 Data Service: unlimited Space, facing the impact of Aix, Internet and other New Business forms | 第77-78页 |
| 6.3 Suggestions on the 2.0 version of the Integrated Development Strategy of Gene sequencing Business in HD Group | 第78-82页 |
| 6.3.1 Backward Integration Strategy: concentrating advantage Resources and expanding Market share of sequencer | 第78-79页 |
| 6.3.2 Horizontal Integration Strategy: increasing R & D Investment to enhance the Competitiveness of tumor and other products | 第79-80页 |
| 6.3.3 Forward integration strategy: increasing hospital coverage and penetration, choosing opportunities to acquire independent medical laboratories | 第80-81页 |
| 6.3.4 Constructing a New Model of big data Service: form a “gene sequencing + treatment + medicine + insurance” big data platform and integrated health service | 第81-82页 |
| 6.4 Talent training and Management improvement based on deepening Integration Development Strategy version 2.0 | 第82-84页 |
| 6.4.1 HD’s management and personnel problem | 第82-83页 |
| 6.4.2 Enhance organization and management and set up talents sustainable development system | 第83-84页 |
| Chapter VII Conclusion | 第84-86页 |
| BIBLIOGRAPHY | 第86-88页 |
