| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5-6页 |
| 摘要 | 第7-18页 |
| CHAPTER 1 INTRODUCTION | 第18-26页 |
| 1.1 RESEARCH BACKGROUND | 第18-23页 |
| 1.2 RESEARCH SIGNIFICANCE | 第23页 |
| 1.3 RESEARCH METHODS | 第23-24页 |
| 1.4 RESEARCH FRAMEWORK | 第24-26页 |
| CHAPTER 2 LITERATURE REVIEW | 第26-37页 |
| 2.1 THE CONCEPTS AND FEATURES OF TRADITIONAL MEDIA AND NEW MEDIA | 第26-29页 |
| 2.1.1 The concept of media | 第26页 |
| 2.1.2 The classification of traditional media and new media | 第26-27页 |
| 2.1.3 The comparison on mutual advantages between TV media and new media | 第27-29页 |
| 2.2 RELEVANT DOMESTIC LITERATURE REVIEW | 第29-33页 |
| 2.2.1 The study on the media development in the all-media era | 第29-30页 |
| 2.2.2 The strategic study on the media transformation under the background of all-media era | 第30-31页 |
| 2.2.3 Two stages about exploration and discussion of media integration | 第31-33页 |
| 2.3 THEORETICAL FOUNDATION AND METHODS | 第33-35页 |
| 2.4 RELEVANT OVERSEAS STUDY ON ALL-MEDIA PLATFORM CONSTRUCTION AND MEDIA TRANSFORMATION | 第35-37页 |
| CHAPTER 3 DEVELOPMENT HISTORY AND STATUS OF THE FS TV STATION | 第37-48页 |
| 3.1 THE HISTORICAL BACKGROUND FOR SURVIVAL AND DEVELOPMENT OF THE FS TV STATION | 第37-39页 |
| 3.1.1 The new media era faced by traditional media | 第37-38页 |
| 3.1.2 The political background faced by traditional media | 第38-39页 |
| 3.2 THE DEVELOPMENT HISTORY OF CHINESE TV INDUSTRY | 第39-42页 |
| 3.2.1 Infancy: 1958—the middle of 1980s | 第40页 |
| 3.2.2 Growth stage: the middle of 1980s—the end of 20th century | 第40-41页 |
| 3.2.3 Maturity: 21st century—present | 第41-42页 |
| 3.3 OVERVIEW AND DEVELOPMENT STATUS OF PREFECTURAL TV STATIONS IN CHINA | 第42-43页 |
| 3.4 OVERVIEW OF THE FS TV STATION | 第43-44页 |
| 3.5 ORGANIZATIONAL STRUCTURE | 第44-45页 |
| 3.5.1 Institutional structure | 第44页 |
| 3.5.2 Introduction to the channels and department functions | 第44-45页 |
| 3.6 Rating and operation tendency | 第45-48页 |
| CHAPTER 4 ANALYSIS OF DILEMMA FACED BY THE FS TV STATION | 第48-54页 |
| 4.1 DILEMMA FACED BY THE FS TV STATION AND ITS CAUSES | 第48-50页 |
| 4.1.1 Causes for reducing audience rating | 第48-49页 |
| 4.1.2 Causes for reductions of incomes | 第49-50页 |
| 4.2 REFLECTION ON FOUR MODES FOR TV STATIONS TO INTEGRATE WITH NEW MEDIA | 第50-54页 |
| CHAPTER 5 THE TRANSFORMATION EXPLORATION ON COPING WITH IMPACT BY THE FS TV STATION | 第54-65页 |
| 5.1 FIGURE OUT THE SITUATION AND ENHANCE SELF-CONFIDENCE | 第54页 |
| 5.2 FAVORABLE CLIMATIC, GEOGRAPHICAL AND HUMAN CONDITIONS FOR TRANSFORMATION AND UPGRADING OF THE FS TV STATION | 第54-55页 |
| 5.2.1: Climatic conditions: policy support by governments at all levels | 第54页 |
| 5.2.2 Geographical conditions: strong power of FS economic development | 第54-55页 |
| 5.2.3 Human conditions: solid mass base of the FS TV Station in the local | 第55页 |
| 5.3 SOME ADVICE ON TRANSFORMATION AND UPGRADING OF THE FS TV STATION | 第55-60页 |
| 5.3.1 Development philosophy | 第56-57页 |
| 5.3.2 Key tasks | 第57-58页 |
| 5.3.3 Implementation steps | 第58-59页 |
| 5.3.4 We Chat official account matrix | 第59页 |
| 5.3.5 Upgrade official website | 第59页 |
| 5.3.6 Create the network broadcast brand | 第59-60页 |
| 5.3.7 Create the e-commerce platform, develop the industry and improve income structure | 第60页 |
| 5.4 CONSTRUCT THE “CENTRAL KITCHEN” AND RECONSTRUCT THE EDITING AND BROADCASTING PROCESS | 第60-61页 |
| 5.5 PROMOTE CONTENT PRODUCTION IN THE ALL-MEDIA ERA | 第61-63页 |
| 5.6 DEFINE THE CHANNEL POSITIONING AND STRATEGIC SELECTION | 第63页 |
| 5.7 ACCELERATE THE TALENT TEAM CONSTRUCTION OF MEDIA | 第63-64页 |
| 5.8 PRELIMINARY RESULT | 第64-65页 |
| CHAPTER 6 CONCLUSIONS AND PROSPECTS | 第65-66页 |
| 6.1 RESEARCH CONCLUSIONS | 第65页 |
| 6.2 RESEARCH SHORTCOMINGS AND PROSPECTS | 第65-66页 |
| REFERENCE | 第66-67页 |
