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职场真人秀节目的传播效应探析--以《职来职往》为例

中文摘要第3-4页
Abstract in English第4页
Chapter 1 Introduction第10-14页
    1.1 Background of the Study第10-11页
    1.2 Purpose and Significance of the Study第11-12页
    1.3 The Structure of the Thesis第12页
    1.4 Research Methods第12-13页
        1.4.1 Case Study第12页
        1.4.2 Documentary Analysis第12-13页
        1.4.3 Quantitative Analysis第13页
    1.5 Research Questions第13-14页
Chapter 2 Literature Review第14-28页
    2.1 Related Communication Theory第14-16页
        2.1.1 Communication Model第14页
        2.1.2 Communication Factors第14-15页
        2.1.3 Communication Channels第15页
        2.1.4 Audience第15-16页
    2.2 NPT Theory and Analysis of Narrative第16-20页
        2.2.1 Defintion of Narrative第16-17页
        2.2.2 Narrator and Narrative Receiver第17-18页
        2.2.3 Basic Concepts第18页
        2.2.4 Structural Concepts第18-20页
    2.3 Review of Job-hunting Reality Show Abroad第20-22页
    2.4 Review of TV Job Market Reality Show in China第22-23页
    2.5 The Characteristics of the Reality TV Show第23-26页
        2.5.1 The Show's Form Has Peculiarity第23-24页
        2.5.2 The Diversity of Program Function第24-25页
        2.5.3 The Universality and Uniqueness of the Program第25-26页
    2.6 The Development of the Reality TV Show in Job Market第26-28页
        2.6.1 The First Stage:Exploration in Localization第26-27页
        2.6.2 The Second Stage:Imitate the Blind Date Program第27-28页
Chapter 3 Data Analysis and Discussion on Communicative Effect of Jobs Come Jobs Go第28-40页
    3.1 The General Statistical Analysis of Jobs Come Jobs Go第28-30页
    3.2 Discussion of Communicative Effect on the Group of Audience第30-32页
        3.2.1 Multiple Work Opportunities for People with Different Educational Levels第30-31页
        3.2.2 Useful Suggestions and Guidance for Job Seekers第31-32页
    3.3 Discussion of Communicative Effect on the Group of Communicators第32-34页
        3.3.1 High-quality Talents for Enterprises第32-33页
        3.3.2 Effective Advertising for Enterprises第33-34页
    3.4 Some Problems of the Program第34-38页
        3.4.1 The Imbalance of Work Intentions第35页
        3.4.2 The Imbalance of the Speaking Right on Elites第35-36页
        3.4.3 The Geographical Limitations of Work Positions第36页
        3.4.4 The Cultural Dilemma of the Program第36-38页
    3.5 Some Suggestions to the Program第38-39页
        3.5.1 The Diversification of the Enterprises第38页
        3.5.2 Break through the Regionalism第38-39页
        3.5.3 Broaden the Range of the Professional Test第39页
    3.6 Summary第39-40页
Chapter 4 The Factors That Lead to The Success of Jobs Come Jobs Go第40-56页
    4.1 The Basic Information of Jobs Come Jobs Go第40-41页
    4.2 The Basic Communication Factors in the Program第41-46页
        4.2.1 The Variety Contestants第41-42页
        4.2.2 The Host第42-43页
        4.2.3 The Elites of Each Industry第43-44页
        4.2.4 Mr.Job第44-46页
    4.3 The Exact Position of the Program第46-49页
        4.3.1 The Correct Position of Audience第46-48页
        4.3.2 The Specific Position of Function第48-49页
    4.4 Multiple Ways of Communication第49-50页
    4.5 The Narrative Strategy of Jobs Come Jobs Go第50-55页
        4.5.1 The Impressive Story and Fascinating Plot第50-53页
        4.5.2 The Conflict of the Program第53-55页
    4.6 Summary第55-56页
Chapter 5 Conclusion第56-58页
    5.1 Summary and Major Findings of the Study第56-57页
    5.2 Limitations of the Study第57页
    5.3 Suggestions for Future Study第57-58页
Bibliography第58-61页
Appendices第61-70页
Publications during the Postgraduate Program第70-71页
Acknowledgements第71-72页

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