| Acknowledgements | 第4-5页 |
| 摘要 | 第5-6页 |
| Abstract | 第6-7页 |
| Chapter 1: Introduction | 第9-17页 |
| 1.1 Significance of the study and research questions of the study | 第10-11页 |
| 1.2 Literature review | 第11-16页 |
| 1.3 Research methods | 第16-17页 |
| Chapter 2: Old Media V.S. New Media | 第17-21页 |
| 2.1 Definitions of old and new media | 第17-18页 |
| 2.2 Characters of newspaper and television | 第18-20页 |
| 2.3 Characters of new media and its influences on old media | 第20-21页 |
| Chapter 3: Digital Transformation of Main British Newspapers | 第21-33页 |
| 3.1 Pressure on British newspapers and their reforms | 第21-26页 |
| 3.2 Case study:digital transformation of the Guardian | 第26-33页 |
| 3.2.1 Guardian's digital transformation | 第27-30页 |
| 3.2.2 Reasons for a successful digital transformation of the Guardian | 第30-33页 |
| Chapter 4: Digital Transformation of Main British TV broadcasters | 第33-47页 |
| 4.1 Challenges of British broadcasters and their reforms | 第34-38页 |
| 4.2 Case study: digital transformation of the BBC | 第38-47页 |
| 4.2.1 Strategy of BBC's digital transformation | 第38-39页 |
| 4.2.2 Major achievements of BBC's digital transformation | 第39-42页 |
| 4.2.3 Reasons for successful digital transformation of the BBC | 第42-47页 |
| Chapter 5: Conclusion | 第47-51页 |
| Works Cited | 第51-56页 |
