| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5-6页 |
| 摘要 | 第7-10页 |
| CHAPTER ONE INTRODUCTION | 第10-14页 |
| 1.1 Background of Topic, Purpose and Significance of Research | 第10-12页 |
| 1.1.1 Background | 第10-12页 |
| 1.1.2 Purpose of Research | 第12页 |
| 1.1.3 Significance of Research | 第12页 |
| 1.2 The layout and structure of the thesis | 第12-14页 |
| CHAPTER TWO LITERATURE REVIEW | 第14-25页 |
| 2.1 Marketing Channel | 第14-21页 |
| 2.1.1 The concept of marketing channels | 第14页 |
| 2.1.2 The Function of marketing channels | 第14-16页 |
| 2.1.3 Marketing channels Category | 第16-17页 |
| 2.1.4 The concept of traditional marketing channels | 第17-18页 |
| 2.1.5 The concept of network marketing, and its production and Features | 第18-21页 |
| 2.2 Concepts and Types of Marketing Channel Conflict | 第21-23页 |
| 2.2.1 The concept of marketing channel conflict | 第21-22页 |
| 2.2.2 Type of marketing channel conflict | 第22-23页 |
| 2.3 4Ps Marketing Theory | 第23-25页 |
| 2.3.1 Product | 第23-24页 |
| 2.3.2 Price | 第24页 |
| 2.3.3 Promotions | 第24-25页 |
| CHAPTER THREE INTRODUCTION TO COMPANY T AND THE MAINMARKETING CHANNELS | 第25-33页 |
| 3.1 The introduction of Company | 第25-27页 |
| 3.2 T introduction of the company's traditional marketing channels | 第27-29页 |
| 3.3 The introduction of company’s online marketing channels | 第29-33页 |
| CHAPTER FOUR STRENGTHS AND WEAKNESSES OF MARKETINGCHANNEL OF COMPANY T AND CONFLICT ANALYSIS | 第33-43页 |
| 4.1 Advantages of the company's traditional marketing channels | 第33-34页 |
| 4.2 Disadvantages of T Company’s traditional marketing channels | 第34-35页 |
| 4.3 Advantage of T Company’s network marketing channels | 第35-38页 |
| 4.4 Disadvantages of T Company’s network marketing channels | 第38-39页 |
| 4.5 Conflict Analysis of Marketing Channel of Company T | 第39-43页 |
| 4.5.1 T Company’s performance of channel conflict | 第39-40页 |
| 4.5.2 Reasons of T Company’s channel conflict | 第40-43页 |
| CHAPTER FIVE INTEGRATION OF MARKETING CHANNEL OF COMPANY | 第43-51页 |
| 5.1 The rules of Integrating | 第43-45页 |
| 5.1.1 The center: Take brand as the centre | 第43-44页 |
| 5.1.2 Two principles | 第44-45页 |
| 5.2 The solution ways of Integration | 第45-51页 |
| 5.2.1 From the product, price, promotion strategy, strength the advantagesand avoid the weaknesses | 第45-48页 |
| 5.2.2 Merge Thorough and construct channel stereo mode | 第48-51页 |
| CHAPTER SIX CONCLUSIONS AND PROSPECT | 第51-52页 |
| 6.1 Sum up | 第51页 |
| 6.2 Outlook | 第51-52页 |
| REFERENCES | 第52页 |
