| 摘要 | 第4-5页 |
| ABSTRACT | 第5-6页 |
| Chapter 1 Introduction | 第10-15页 |
| 1.1 Background of this research | 第10-11页 |
| 1.2 The purpose of the research | 第11-13页 |
| 1.3 Research Methods | 第13页 |
| 1.4 Basic Theory | 第13-15页 |
| 1.4.1 the audience psychology | 第13-14页 |
| 1.4.2 The agenda-setting theory | 第14-15页 |
| Chapter 2 History of Myanmar Media | 第15-18页 |
| 2.1 19th century-1962 | 第15页 |
| 2.2 Military rule(1962-present) | 第15-16页 |
| 2.3 Media laws | 第16-18页 |
| Chapter 3 Myanmar Media Environment Analyze | 第18-31页 |
| 3.1 Myanmar Current Media Status | 第18页 |
| 3.2 Social and Political Analysis | 第18-22页 |
| 3.2.1 Since the processing progress of the military regime | 第20-22页 |
| 3.3 Legal Environment | 第22-23页 |
| 3.4 Myanmar media classification | 第23-28页 |
| 3.4.1 Print Media | 第23-24页 |
| 3.4.2 Broadcast Media | 第24-26页 |
| 3.4.3 Internet and social media | 第26页 |
| 3.4.4 Burmese exile media | 第26-28页 |
| 3.5 Myanmar media opportunities facing Analysis | 第28-31页 |
| 3.5.1 gradual relaxation of the review process and expanding media market | 第28-29页 |
| 3.5.2 young media industry hungry to learn | 第29页 |
| 3.5.3 voluntary agencies and organizations building grassroots initiatives | 第29-31页 |
| Chapter 4 Myanmar economic expansion and media opportunity segments | 第31-37页 |
| 4.1 Myanmar Media opportunity | 第31-34页 |
| 4.1.1 International Brands Entering Burma | 第32-33页 |
| 4.1.2 Tourism | 第33页 |
| 4.1.3 Local Opportunity Segments | 第33-34页 |
| 4.2 Opinion | 第34-35页 |
| 4.3 Market research firms | 第35-37页 |
| Chapter 5 Myanmar media current development state | 第37-46页 |
| 5.1 State-owned Media | 第37-38页 |
| 5.2 Satellite and Direct-to-Air Broadcasting | 第38-40页 |
| 5.2.1 Advertising Pricing | 第40页 |
| 5.2.2 Audience Measurement | 第40页 |
| 5.3 Print/Online News Media | 第40-43页 |
| 5.3.1 Converting to Daily | 第41-42页 |
| 5.3.2 Pricing | 第42页 |
| 5.3.3 Production limitations | 第42-43页 |
| 5.3.4 Audience measurement | 第43页 |
| 5.4 Social Media and Mobile Phones as News Platforms | 第43-46页 |
| Chapter 6 Myanmar's media current problems and countermeasures | 第46-57页 |
| 6.1 Myanmar media present problems | 第46-52页 |
| 6.1.1 The new media landscape and the emergence of premature | 第46页 |
| 6.1.2 professional standards and quality of news | 第46-48页 |
| 6.1.3 an information vacuum | 第48页 |
| 6.1.4 Access to Information and Media | 第48-49页 |
| 6.1.5 Divide into a media | 第49-50页 |
| 6.1.6 weak link between civil society and the media | 第50页 |
| 6.1.7 Press Legal Supervision | 第50-51页 |
| 6.1.8 military power might return | 第51页 |
| 6.1.9 unhealthy foreign exchange policy | 第51页 |
| 6.1.10 ethnic conflicts and armed conflict | 第51-52页 |
| 6.2 Problems in the corresponding countermeasures of Myanmar media | 第52-57页 |
| 6.2.1 strengthen national capacities to reform media-related policy and legal framework, and to engage in democratic transition | 第53-54页 |
| 6.2.2 A new media to create professional basis | 第54-55页 |
| 6.2.3 Expand access by new media and other appropriate communication channels to promote the production of media content | 第55-57页 |
| Chapter 7 Conclusions and Prospects | 第57-62页 |
| 参考文献 | 第62-70页 |
| 致谢 | 第70页 |
