| 摘要 | 第4-7页 |
| abstract | 第7-8页 |
| THESIS SUMMARY | 第9-14页 |
| CHAPTER 1 Introduction | 第14-22页 |
| 1.1 Background and Problem Statement | 第14-17页 |
| 1.2 Questions of the Study | 第17页 |
| 1.3 Significance of the Study | 第17-18页 |
| 1.4 Determination of the research object | 第18页 |
| 1.5 Theory Supporting the Study | 第18-19页 |
| 1.6 Conceptual Frame work | 第19-20页 |
| 1.7 Research Methodology | 第20-21页 |
| 1.8 Research Breakthrough and Limitation | 第21-22页 |
| CHAPTER 2 Media, Public Diplomacy and China’s mediaEngagement in Africa | 第22-28页 |
| 2.1 Role of media in Promoting Public Diplomacy | 第22-23页 |
| 2.2 China’s Public Diplomacy and media presence in Africa | 第23-24页 |
| 2.3 Empirical Studies from Other countries | 第24-28页 |
| CHAPTER 3 ZBC Roles, Journalists Perceptions and Shortcomings | 第28-40页 |
| 3.1 ZBC Roles in Promoting Chinese Public Diplomacy in Zanzibar | 第28-35页 |
| 3.1.1 Programs Produced and Aired by ZBC | 第28-32页 |
| 3.1.2 Airtime Provided to the Chinese Public Diplomacy Programs | 第32-33页 |
| 3.1.3 China’s Supports to ZBC | 第33-35页 |
| 3.2 Journalists Perceptions on Chinese Programs and ZBC Roles | 第35-37页 |
| 3.2.1 Journalist Perceptions on ZBC Roles | 第35-36页 |
| 3.2.2 Journalist Perceptions on Chinese Programs | 第36-37页 |
| 3.3 Shortcomings in Promoting Chinese Public Diplomacy in Zanzibar | 第37-40页 |
| 3.3.1. Lack of understanding the target audience | 第38页 |
| 3.3.2 Lack of program effectiveness measurement | 第38页 |
| 3.3.3 Language barriers and Public Diplomacy content Localization | 第38-39页 |
| 3.3.4 Poor Stakeholders participation | 第39页 |
| 3.3.5. Poor message and effect Designing strategy | 第39-40页 |
| CHAPTER 4 Summary, Conclusion and Recommendations | 第40-44页 |
| 4.1 Summary | 第40-41页 |
| 4.2 Conclusion | 第41页 |
| 4.3 Recommendations | 第41-44页 |
| 4.3.1 Recommendations to China | 第41-42页 |
| 4.3.2 Recommendations to ZBC | 第42页 |
| 4.3.3 Areas for further research | 第42-44页 |
| BIBLIOGRAPHY | 第44-47页 |
| APPENDICES | 第47-53页 |
| ACKNOWLEDGEMENTS | 第53页 |
